Marketing Automation Specialist

1 month ago


St Albans, Hertfordshire, United Kingdom Sure Exec Search Full time
Marketing Automation Manager

Our client, a leading business consulting firm, is seeking an experienced Marketing Automation Manager to join their team. The successful candidate will be responsible for executing and reviewing CRM and operational marketing strategies, collaborating closely with the Product Marketing team. Key responsibilities include:
  • Assisting the Product Marketing team in executing, reviewing, and continuously optimizing CRM and operational marketing strategies.
  • Managing the daily implementation and upkeep of operational and system-generated campaigns, ensuring smooth workflow management.
  • Working closely with stakeholders across the operational side of the business, championing the tech that powers marketing efforts.
  • Staying informed on industry trends and competitor moves, identifying areas where they can grow and improve.
  • Performing thorough testing and approval processes to ensure all communications meet high standards of quality and consistency.
  • Ensuring all messaging stays true to the brand and strikes a chord with their audience.
  • Conducting A/B and multivariant testing to refine and optimize automation efforts.
  • Providing insights to improve the overall customer journey, making it seamless and engaging.


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