Digital Marketing Strategy Director
3 weeks ago
Proximity Recruitment is seeking a seasoned Digital Marketing Strategy Director to spearhead the implementation of the UK marketing strategy.
The successful candidate will have strong managerial experience and the ability to empower & develop teams & individuals.
Responsibilities include:
- Support the UK Marketing Director in developing and executing the UK marketing strategy, driving business growth through data-driven insights.
- Collaborate with the group marketing team to report on the effectiveness of brand & campaign marketing activity, leveraging key performance indicators (KPIs) to inform future strategies.
- Manage the programme of BAU PR activity through the PR agency, boosting brand awareness via strategic communications, influencer partnerships, and local media outreach.
- Support the launch of new initiatives, including product launches and promotional campaigns.
- Negotiate relationships with key suppliers to KPIs, encompassing creative agencies, print management, PR services, graphic design, influencers, content creation, and AV production.
- Leverage marketing assets to drive engagement and conversion.
- Oversee the national charity partnership.
- Supervise the print and stock management agency and system.
This role plays a pivotal part in shaping the company's digital presence and growing its brand portfolio. The position involves working 4 days a week in the office and 1 day a week from home.
A competitive salary package, including an estimated £55,000 + 10% bonus, plus benefits, awaits the right candidate.
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