Digital Marketing Strategist

19 hours ago


St Albans, Hertfordshire, United Kingdom Abbots Care Full time
Job Description

We are seeking an experienced Digital Marketing Strategist to join our dynamic team at Abbots Care Head Office in St Albans. As a key member of our marketing team, you will be responsible for implementing digital marketing strategies to increase brand awareness, website statistics, and client conversions.

Main Responsibilities:

  • Develop and execute comprehensive digital marketing campaigns to promote Abbots Care home care services across online and offline channels.
  • Optimize our website using CMS, create engaging content, and ensure best practice for technical components and SEO.
  • Understand meta ads and PPC creation, lead email marketing efforts with data management and prospect segmentation.
  • Conduct market research to identify trends, customer preferences, and competitive activities, informing marketing strategies and tactics.
  • Manage social media platforms, including content creation, posting schedules, community engagement, and performance tracking.
  • Analyze campaign performance metrics, providing regular reports and recommendations for optimization.
  • Collaborate with internal teams to align marketing efforts with business objectives.
  • Plan and coordinate participation in events to raise awareness and generate leads.

Person Specification:

  • Good understanding of multichannel marketing methods, with experience using Google Analytics, WordPress, and CRMs.
  • Minimum 2 years of experience in a marketing role.
  • Bachelor's degree in Marketing or similar qualification.
  • Proficiency in social media management.

Reward:

  • Investment in personal development through training, support, and mentoring.
  • Opportunity to make a genuine difference in the community.
  • Regular team outings and employee recognition and celebratory events.
  • Access to various perks, including retail, gym, and travel discounts.

Company Benefits:

  • Competitive salary: £45,000 per annum, with enrollment in the company bonus structure after 3 months.
  • Excellent paid training and opportunities for professional development.
  • 5-day work week.
  • Opportunity to work remotely one day per week.
  • Discounts for leading brands.
  • Comprehensive training and support.
  • Contributory pension scheme.
  • Excellent career progression opportunities.


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