Digital Marketing Strategist
19 hours ago
We are seeking an experienced Digital Marketing Strategist to join our dynamic team at Abbots Care Head Office in St Albans. As a key member of our marketing team, you will be responsible for implementing digital marketing strategies to increase brand awareness, website statistics, and client conversions.
Main Responsibilities:
- Develop and execute comprehensive digital marketing campaigns to promote Abbots Care home care services across online and offline channels.
- Optimize our website using CMS, create engaging content, and ensure best practice for technical components and SEO.
- Understand meta ads and PPC creation, lead email marketing efforts with data management and prospect segmentation.
- Conduct market research to identify trends, customer preferences, and competitive activities, informing marketing strategies and tactics.
- Manage social media platforms, including content creation, posting schedules, community engagement, and performance tracking.
- Analyze campaign performance metrics, providing regular reports and recommendations for optimization.
- Collaborate with internal teams to align marketing efforts with business objectives.
- Plan and coordinate participation in events to raise awareness and generate leads.
Person Specification:
- Good understanding of multichannel marketing methods, with experience using Google Analytics, WordPress, and CRMs.
- Minimum 2 years of experience in a marketing role.
- Bachelor's degree in Marketing or similar qualification.
- Proficiency in social media management.
Reward:
- Investment in personal development through training, support, and mentoring.
- Opportunity to make a genuine difference in the community.
- Regular team outings and employee recognition and celebratory events.
- Access to various perks, including retail, gym, and travel discounts.
Company Benefits:
- Competitive salary: £45,000 per annum, with enrollment in the company bonus structure after 3 months.
- Excellent paid training and opportunities for professional development.
- 5-day work week.
- Opportunity to work remotely one day per week.
- Discounts for leading brands.
- Comprehensive training and support.
- Contributory pension scheme.
- Excellent career progression opportunities.
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