Multichannel Marketing Coordinator

23 hours ago


St Albans, Hertfordshire, United Kingdom Abbots Care Full time
Digital Marketing Role Overview
Abbots Care is seeking an experienced Digital Marketing Executive to join our dynamic team in St Albans. The ideal candidate will develop and execute digital marketing strategies to enhance brand awareness, website statistics, and client conversions.

Main Responsibilities:
  • Develop and manage comprehensive digital marketing campaigns to promote Abbots Care home care services.
  • Orient the website for optimal performance, create engaging content, and ensure best practices for technical components and SEO.
  • Develop skills to create meta ads and PPC, and lead email marketing efforts.
  • Manage social media platforms, including content creation, posting schedules, community engagement, and performance tracking.
  • Increase traffic to the website and produce compelling content.
  • Analyze campaign performance metrics and KPIs, providing regular reports and recommendations for optimization.
  • Collaborate with internal teams to align marketing efforts with business objectives and support overall company growth.

Requirements and Qualifications:
  • A good understanding of multichannel marketing methods, including Google Analytics, WordPress, and CRMs.
  • 2 years of experience in a marketing role.
  • Bachelor's degree in Marketing or similar qualification.
  • Proficiency in social media management.

Compensation and Benefits:
Estimated Salary: £45,000 per annum. Benefits include investment in employee development, opportunities to make a positive impact in the community, regular team outings, and access to exclusive discounts.

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