Digital Marketing Coordinator

2 weeks ago

Reading, Reading, United Kingdom Primark Full time
Job Description

About the Role

This is an exciting opportunity to join our team as a Performance Marketing Assistant at Primark. As a key member of our marketing team, you will play a crucial role in the creation, execution, and management of our performance digital marketing activity.

Key Responsibilities

  • Assist the Performance Marketing Manager and Performance Marketing Officer in the development and implementation of digital marketing campaigns, with a focus on growing our Click & Collect offering, lead gen & gift card activities.
  • Assist in the implementation of location marketing activity, working with retail and regional teams to ensure all information is relevant and up-to-date and we're maximizing all marketing opportunities.
  • Build key relationships with internal stakeholders to effectively execute and benchmark all digital marketing activity.
  • Support the wider team in researching and launching digital activity in new media channels.
  • Write briefs for digital marketing campaigns and compile asset requirements to brief creative production for paid media activity.
  • Report on and analyze performance, offering clear campaign feedback and insights, delivering actionable learnings and leveraging data points to inform future decision-making.
  • Using reports and dashboards to distribute regular reporting to all relevant stakeholders.
  • Work with and support the management of channel and agency partners to support digital marketing campaigns and activities (Facebook, Twitter, Google, Media partner).
  • Support in budget management and the processing of invoices.
  • Research new developments and trends in digital marketing, identify new paid acquisition, communicate your findings to the team, and develop these ideas.
  • Other duties and requirements as required by the business.

Requirements

  • At least 2 years' experience in performance marketing.
  • A deep passion for performance marketing channels & understanding of how they work.
  • Proven track record using Meta Business & Ads Manager and Google Ads.
  • Commercially focused and driven with the ability to work to deadlines and in collaboration with a wide range of stakeholders.
  • Strong numerical and quantitative analysis skills.
  • An understanding of analytical tools, Google Analytics etc.
  • Ability to work efficiently on multiple projects in a fast-paced environment.
  • Self-motivated, ability to work of own initiative and in a team environment.
  • A flexible, approachable attitude with good problem-solving skills.
  • Excellent verbal communication and copywriting skills and the ability to relay information to key stakeholders.

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