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Digital Marketing Specialist

2 months ago


Reading, Reading, United Kingdom Kinvr Digital Full time
About the Role

Kinvr Digital is seeking a highly skilled Performance Marketing Executive to join our team and drive the success of our Google PPC Ads campaigns. As a key member of our marketing team, you will be responsible for managing and optimizing our Google Ads campaigns across the UK and Europe, working closely with our ecommerce and marketing teams to increase brand awareness, traffic, conversions, and revenue.

Key Responsibilities
  • Google Ads Management: Manage and optimize Google PPC ads in 6 countries, including branded and non-branded campaigns, to maximize ROI and grow our presence in new markets.
  • Google Shopping Ads: Oversee Google Shopping Ads, ensuring product feeds are always up-to-date and optimized for conversions.
  • Campaign Performance Analysis: Analyze campaign performance data to identify trends and make recommendations for improvement.
  • Advertising Budget Management: Manage advertising budgets to maximize ROI and grow our presence in new markets.
  • Collaboration and Communication: Collaborate with the Web and Marketing teams to create effective ad copy and targeted messaging.
  • Market Research: Conduct market research to stay ahead of industry trends.
  • Team Collaboration: Work closely with the Web, Sales, and Amazon teams to align advertising with sales goals.
Requirements
  • Education: Bachelor's degree (2:1 or higher) in marketing, business, or related field.
  • Language Skills: Fluent in at least one European language (French, Spanish, Dutch, German, or Italian preferred).
  • Experience: 2+ years of experience in performance marketing, with a strong focus on Google Ads.
  • Digital Marketing Tools: Knowledge of digital marketing tools (e.g., GA/GA4, Adobe, GTM).
  • Understanding of Digital Marketing: Understanding of digital marketing channels, algorithms, and attribution.
  • Social Media Advertising: Social media advertising experience (TikTok and Meta) is a plus.
  • Analytical and Data-Driven Decision-Making: Strong analytical and data-driven decision-making skills.
  • Creative and Innovative Thinking: Creative and innovative thinker.
What We Offer
  • Annual Leave: 20 days annual leave plus your birthday and bank holidays.
  • Pension Scheme: Stakeholder pension scheme.
  • Career Development Opportunities: Career development opportunities.
  • Flexible Working Options: Flexible working options.
  • Time Off/Lieu Credit System: Time off/lieu credit system.
  • Friends and Family Discount Scheme: Friends and family discount scheme.
  • Free On-Site Parking: Free on-site parking.
  • Well-being Program and Counselling Service: Well-being program and counselling service.
  • On-Site Gym and Ping Pong Facilities: On-site gym and ping pong facilities.
  • Monthly Staff Lunches, Free Snacks, Fruit, and Beverages: Monthly staff lunches, free snacks, fruit, and beverages.