Digital Marketing Strategist
2 weeks ago
We're a leading HubSpot website agency, dedicated to helping businesses grow their pipeline through exceptional websites and strategic marketing.
Our mission is to deliver best-in-class websites and buyer-centric marketing, providing our customers with a demand generation engine that fuels their pipeline.
Role OverviewWe're seeking an ambitious Digital Marketing Manager to join our growing agency. As a key member of our strategy team, you'll be responsible for creating and managing marketing strategies that drive commercial success for our B2B technology sector clients.
You'll work closely with our website projects team and creative studio to craft best-in-class websites, leveraging your technical expertise in SEO, PPC, and UX to deliver exceptional results.
Key Responsibilities- Develop and execute marketing strategies aligned with inbound demand generation methodology
- Conduct SEO analysis and create search engine channel strategies
- Collaborate with the content team to plan content deliverables
- Lead information architecture planning based on SEO research and customer needs
- Participate in user experience development workshops, representing the strategic direction
- Collaborate with the wider team to ensure cohesive activity execution
- Minimum 2-3 years of digital in-house or marketing agency experience
- BA or MA level in Marketing, Business, or a related subject
- Experience with B2B marketing platforms, website CMS systems, CRM systems, Google platforms, and SEO management tools
- Passion for inbound marketing and strong understanding of the process/methodology
- Creative problem-solving approach and excellent written and interpersonal communication skills
- High attention to detail and willingness to learn and develop
- Competitive salary based on experience
- Hybrid working (office based in Reading)
- 25 days of holiday plus Bank Holidays
- Medical insurance through Aviva
- Finish-early Friday
- Pay-day pizza
- Company pension
- Pre-tax pension contributions
- Trust, transparency, and flexibility
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