Digital Marketing Strategist
3 weeks ago
HONOR is a global technology brand dedicated to creating a new intelligent world for everyone through its powerful products and services.
We are seeking a highly skilled Digital Marketing Manager to join our UK team. As a key member of our marketing team, you will be responsible for developing and executing digital marketing campaigns that drive business growth and customer engagement.
Key Responsibilities:- Partner with the UK&I Marketing Director to set marketing objectives and design the annual marketing plan.
- Set measurable campaign objectives with data to enable continuous improvement of business effect.
- Plan, implement, and evaluate paid digital media with the UK&I media agency.
- Brief and lead the creative development of digital campaign content across paid, owned, and partner touch-points.
- Create a coherent creative narrative across brand campaigns, product campaigns, and direct-response campaigns.
- Enable creative and media synergy across online and offline mediums with a high-feeling and low-friction customer journey.
- Lead the UK&I creative and design teams to develop campaign creative that attracts attention and elicits feeling among audiences.
- Develop strong processes, planning, and behaviours to elevate the effectiveness of addressable digital media content and placement.
- Partner with the UK&I ecommerce team to optimise investment in paid search, affiliate marketing, syndicated review platforms, and CRM.
- Partner with the UK&I Marketing Director to implement analytics and data insights to enable braver, bolder, and more effective return on creative and media investment.
- Proven experience leading rigorous digital marketing campaigns in a high-growth business.
- Strong understanding of creative and media effectiveness, including planning, execution, and evaluation across all digital touch points.
- Maturity to balance the need for speed and the importance of planning process.
- Understanding of the integrated role that digital marketing plays within the online and offline world of brand building and direct response marketing.
- A team player who is motivated to be inspired and challenged to do the best marketing work of their life.
HONOR celebrates diversity and inclusion and is committed to building teams that represent a variety of backgrounds, perspectives, and skills. Please send us your resume in English.
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