Client Engagement Marketing Manager

3 weeks ago


Brighton, Brighton and Hove, United Kingdom Neilson Active Holidays Full time

Job Title: Client Engagement Marketing Manager

Department: Sales & Marketing

Location: Brighton Office – 3 days in the office (Tues, Weds, Thurs) and 2 days remote working

Reports to: Head of Direct Marketing

Salary: £45,000 - £50,000 dependent on experience

Contract: Full-time permanent

Experience: Minimum 5 years in a similar role

Role Overview:

As a Client Engagement Marketing Manager at Neilson Active Holidays, you will collaborate closely with the Head of Direct Marketing to refine our marketing initiatives and methodologies. Your primary responsibilities will encompass:

  • Customer Journey Management:
    • Partnering with the Head of Direct Marketing to optimize the customer journey.
    • Overseeing email and SMS communications, automating customer interactions, and conducting data analysis and reporting.
    • Leveraging data insights to drive decisions and implementing A/B testing.
  • Strategic Insights:
    • Assisting in the formulation and execution of marketing strategies, pinpointing growth avenues, and enhancing engagement across multiple channels.
    • Contributing to the development of standards and tools to boost team efficiency.
  • Project Management:
    • Drafting detailed briefs for campaigns to direct the creative team effectively.
    • Ensuring quality control for all marketing content.
  • Digital Presence & Social Media:
    • Maintaining an up-to-date website, managing social media platforms, and evaluating performance metrics.
  • Analytics & Reporting:
    • Gathering and analyzing mailing data, providing insights for marketing strategies, and keeping abreast of market trends.

Requirements

Essential Qualifications:

Personal Attributes

  • Exceptional writing abilities with a keen eye for detail.
  • Strong grasp of grammar and stylistic conventions.
  • Capacity to work autonomously and adapt swiftly.
  • Effective verbal communication skills.
  • Experience in marketing within premium sectors.
  • Outstanding organizational and time management capabilities.
  • Passion for storytelling and content creation.
  • Results-driven and collaborative mindset.

Technical Proficiencies

  • Proficiency in CRM systems such as SuiteCRM and DotDigital, HTML editing, and content performance evaluation.
  • Familiarity with Excel, PowerPoint, and Word.
  • Comfortable using Mac systems and CMS.
  • Understanding of analytics tools for data-informed decision-making.

Experience & Background:

  • Proven experience in customer journey marketing, project oversight, and CRM.
  • Prior leadership experience is advantageous.
  • Industry experience, particularly in travel, is beneficial.

Educational Background

  • Degree-level education or equivalent experience.

Benefits

  • Neilson Benefits:
  • Generous holiday allocation, pension scheme, life assurance, and partner discounts.
  • Modern office environment with gym, parking, kitchen facilities, and more.
  • Exciting holiday deals, remote work options, and various employee perks.


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