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Client Engagement Marketing Manager

2 months ago

Brighton, Brighton and Hove, United Kingdom Neilson Active Holidays Full time

Job Title: Client Engagement Marketing Manager

Department: Sales & Marketing

Location: Brighton Office – 3 days in the office (Tues, Weds, Thurs) and 2 days remote working

Reports to: Head of Direct Marketing

Salary: £45,000 - £50,000 dependent on experience

Contract: Full-time permanent

Experience: Minimum 5 years in a similar role

Role Overview:

As a Client Engagement Marketing Manager at Neilson Active Holidays, you will collaborate closely with the Head of Direct Marketing to refine our marketing strategies and operational processes. Your primary responsibilities will encompass:

  • Customer Journey Management:
    • Partnering with the Head of Direct Marketing to optimize the customer journey.
    • Overseeing email and SMS communications, automation of customer interactions, data analysis, and reporting.
    • Leveraging data insights to drive decisions and executing A/B testing.
  • Strategic Insights:
    • Assisting in the formulation and implementation of marketing strategies, pinpointing growth avenues, and enhancing engagement across multiple channels.
    • Contributing to the development of standards and tools to boost team efficiency.
  • Project Management:
    • Drafting detailed briefs for campaigns to effectively guide the creative team.
    • Ensuring quality control for all produced content.
  • Digital Presence & Social Media:
    • Maintaining an updated website, managing social media platforms, and evaluating performance metrics.
  • Data Reporting:
    • Gathering and analyzing mailing data, offering insights for marketing strategies, and keeping abreast of market trends.

Requirements

What you will need:

Personal Attributes

  • Exceptional writing skills with a keen eye for detail.
  • Strong grasp of grammar and stylistic conventions.
  • Ability to work autonomously and adapt quickly.
  • Effective verbal communication capabilities.
  • Experience in marketing within premium sectors.
  • Outstanding organizational and time management abilities.
  • A passion for storytelling and content creation.
  • Results-driven and collaborative mindset.

Technical Skills & Knowledge

  • Proficiency in CRM systems such as SuiteCRM and DotDigital, HTML editing, and content performance evaluation.
  • Experience with Excel, PowerPoint, and Word.
  • Familiarity with Mac systems and CMS.
  • Understanding of analytics tools for data-informed decision-making.

Experience & Background:

  • Proven experience in customer journey marketing, project management, and CRM.
  • Previous leadership roles.
  • Industry experience, particularly in travel, is beneficial.

Qualifications

  • Degree level education or equivalent experience.

Benefits

  • Neilson Benefits:
  • Generous holiday allocation, pension scheme, life assurance, and partner discounts.
  • Modern office environment with gym, parking, kitchen facilities, and more.
  • Exciting holiday deals, remote work options, and various employee perks.