Digital Merchandising Coordinator

7 days ago

London, Greater London, United Kingdom Burberry Limited Full time
About the Role

Burberry Limited is seeking a highly skilled Digital Merchandising Assistant to join our team. As a Digital Merchandising Assistant, you will play a crucial role in ensuring an innovative and exciting consumer experience through a balance of art and commerce.

Key Responsibilities

Buying and Merchandising

  • Work closely with Digital Merchandisers and Visual Merchandisers to implement merchandising strategies and stay on top of site maintenance, ensuring alignment with the brand's vision and contributing to the financial success of the business.
  • Understand sales and engagement trends from analysts and trading teams, covering all key digital metrics, and reflect these in site merchandising in a timely manner.
  • Run and review bestsellers between online and offline channels, highlighting any shortages in stock and size availability, and content missing.
  • Drive sales through regular product merchandising and the optimization of taxonomy, filters, and on-site search.
  • Act as a category specialist for asset tracking, ensuring that links are connected with products merchandised in relevant pages for emails, home, and landing pages. Collaborate with Digital Marketing teams for product and link inclusion in emails, connecting with SEO and wider digital marketing teams, including UX, on product focus.
  • Assist merchandisers with buy preparation and take notes on commercial grading and styling callouts during brand presentations in market, post-market checks for congruency.

Site Merchandising and Operations

  • Execute site merchandising, checking projects to be pushed through and signed off with merchandisers/VM, and review live site merchandising.
  • Stay on top of uploading all correct product attribution and product facets, ensuring unbought sizes are removed before product launches.
  • Implement complete look recommendations in time for monthly product launches, delivering a luxury customer experience with accuracy and consistency through frequent site checks.
Requirements
  • Previous experience with Web Analytics tools.
  • Experience using various CMS and PIM tools, with knowledge of Fredhopper a plus.
  • Experience in a similar role.
  • Accuracy, great attention to detail.
  • Analytical, good numerical skills.
  • Strong Excel skills.
  • Good communication skills and teamwork.
Company Information

Burberry Limited is an Equal Opportunities Employer and treats all applications equally, recruiting purely on the basis of skills and experience.

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