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Digital Merchandising Specialist

2 months ago

London, Greater London, United Kingdom Burberry Limited Full time
About the Role

Burberry Limited is seeking a highly skilled Digital Merchandiser to join our team. As a Digital Merchandiser, you will play a crucial role in developing and executing the company's digital merchandising strategy, ensuring alignment with our overall business objectives and creative vision.

Key Responsibilities

Buying and Merchandising

  • Develop and implement a comprehensive buy strategy for your category, working closely with regional merchandising teams to ensure locally relevant assortments.
  • Collaborate with the Central Product Merchandising team to drive digital growth through merchandise strategies.
  • Partner with Regional Merchandising & Planning to ensure that digital has the right products and inventory at the right time, driving new trading ideas in response to changing trends.
  • Support localization by working closely with sub-regions through dynamic merchandising.
  • Implement a new product roll-out strategy to support key corporate product initiatives, partnering with all key stakeholders, including styling teams.

Site Merchandising and Operations

  • Lead site merchandising preparation for monthly delivery launches, ensuring site merchandising strategies are well represented in the best commercial way.
  • Curate VM pages that balance art and commerce, ensuring visual journeys through to product are consistent and optimized via assets and linking for Home and Landing pages.
  • Work closely with Digital Marketing teams for product and links in emails, connecting with SEO and wider Digital Marketing teams, including UX on product focus.
  • Collaborate with Digital Operations and Customer ops to ensure key styles are content-ready in time for launch, delivering strong monthly messaging and sales results.
  • Lead teams to ensure operational excellence across various Ecom tools and platforms.
  • Work closely with the content team to assure a smooth publishing process across the site.
  • Leverage in-house reporting systems to identify areas of opportunity to further grow the digital business, analyzing trade weekly, monthly, quarterly, and yearly, and reporting on dynamic merchandising activities to maximize sales and sell-through, as well as engagement.
Requirements
  • 3-5 years' experience in a related area.
  • Previous managerial experience, with a proven track record of effective delegation/prioritization of work and successful mentorship and retention.
  • Knowledge of various CMS and PIM tools.
  • Accuracy, great attention to detail.
  • Analytical, good numerical skills.
  • Strong Excel skills.
  • Good communication skills and ability to work in a team.