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Digital Merchandising Specialist
2 months ago
Burberry Limited is seeking a highly skilled Digital Merchandiser to join our team. As a Digital Merchandiser, you will play a crucial role in developing and executing the digital merchandising plan, ensuring alignment with the company's strategy and creative vision.
Key ResponsibilitiesBuying and Merchandising
- Develop and implement a buy strategy for your category each season, partnering with regional merchandising teams to create locally relevant assortments.
- Collaborate with the Central Product Merchandising team to drive digital growth through merchandise strategies.
- Work closely with Regional Merchandising & Planning to ensure that digital has the right products and inventory at the right time, driving new trading ideas in response to changing trends.
- Support localization by working closely with sub-regions through dynamic merchandising.
- Implement a new product roll-out strategy to support key corporate product initiatives, partnering with styling teams and other key stakeholders.
Site Merchandising and Operations
- Lead site merchandising preparation for monthly delivery launches, ensuring site merchandising strategies are well represented in the best commercial way.
- Curate visual merchandising pages that balance art and commerce, ensuring visual journeys through to product are consistent and optimized via assets and linking for Home and Landing pages.
- Work closely with Digital Marketing teams to ensure product and links in emails are connected with SEO and wider Digital Marketing teams, including UX on product focus.
- Collaborate with Digital Operations and Customer Ops to ensure key styles are content-ready in time for launch, delivering strong monthly messaging and sales results.
- Lead teams to ensure operational excellence across various Ecom tools and platforms.
- Work closely with the content team to ensure a smooth publishing process across the site.
- Leverage in-house reporting systems to identify areas of opportunity to further grow the digital business, analyzing trade weekly, monthly, quarterly, and yearly, and reporting on dynamic merchandising activities to maximize sales and sell-through as well as engagement.
- 3-5 years' experience in a related area.
- Previous managerial experience, with a proven track record of effective delegation, prioritization of work, and successful mentorship and retention.
- Knowledge of various CMS and PIM tools.
- Accuracy, great attention to detail.
- Analytical, good numerical skills.
- Strong Excel skills.
- Good communication skills and ability to work in a team.