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Membership Development Manager
2 months ago
We are seeking a seasoned Membership Executive to join our team at Membership Bespoke. As a key member of our team, you will be responsible for engaging with internal and external stakeholders to support the retention, acquisition, and growth objectives of our Membership team.
Key Responsibilities- Deliver the Member Relations account management strategy in line with engagement and retention targets across the breadth of the organisation.
- Retain a portfolio of existing membership by working with internal stakeholders to articulate the value of membership externally.
- Broaden and deepen member engagement and communicate the value proposition effectively to the member base.
- Work to ensure the membership body value proposition remains accessible and relevant.
- Track member activity, including involvement in policy, training, and event engagement, to maintain a 'helicopter view' of each member's interaction.
- Create and maintain engagement plans to meet team objectives.
- Undertake varied analysis on the member base to identify opportunities and risks with regards to membership growth and engagement.
- Identify and act upon additional opportunities for upselling/attracting new members where appropriate.
- Support the management of the member inbox in a timely manner, fielding queries to the wider team where appropriate.
- Track and record all member engagement via CRM, championing the use of the system to other stakeholders and encouraging the recording of all member value.
- Represent and champion the membership voice in internal discussions.
- Support the wider team to build out value propositions for different member segments.
- A degree or other equivalent, relevant qualification or experience.
- Capable of interacting with members and articulating the membership value proposition.
- Relationship Management, Account Management, Customer Success excellent experience.
- An interest in financial services and the brand and product.
- An analytical mindset, interested in a broader understanding of the member base.
- Ability to liaise with a breadth of internal stakeholders across functions.
- Microsoft Office competency (Excel, PowerPoint, and Outlook).
- Excellent verbal and written communication skills.
