Global Account Director

3 weeks ago

London, Greater London, United Kingdom CROSSMEDIA USA Full time
About the Company

Crossmedia USA is a global media independent agency that is committed to doing media and business the right way. We are guided by the principles of TRUST, REASON, and the pursuit of HAPPINESS. Our agency was founded in New York in 2000 and is one of the largest minority-owned full-service media planning and buying agencies in the nation. Together with our network partners in the UK and Germany, we are 500+ Crossmedians worldwide with big ambitions to continue to grow with soul.

Our Mission

We focus on what media agencies should do: create innovative connections between brands and people regardless of channel or budget. And, we do it in an honest way. We are and always have been a values-based organization. We earn our clients TRUST by ensuring media transparency in our business model and objectivity in decision-making. We apply REASON & logic to finding solutions to our clients' greatest business challenges. The pursuit of HAPPINESS matters to us. Big time. We are committed to each colleague's professional & personal wellbeing and growth. It's why we have countless initiatives, clubs & cultural events dedicated to our people and why we've been the top-ranked media agency on Ad Age's Best Places to Work for the past five years in a row.

Our Client Roster

We have a diverse client roster that includes Zalando, Airbus, Etihad, S&P, Invesco, PWC, Newell Brands, US Bank, American Cancer Society, Planet Fitness, Illva Saronno, Teremana, Lightbox, and more.

About the Role

We're hiring an Account Director to champion integration, newness, and strategic excellence in a Global role that will help design and draft communication goals and strategic approach.

Key Responsibilities

  • Work with the Executive/Business Director in managing the team's work while ensuring that the client objectives and strategic needs are met.
  • Manage an Account Manager and Account Executive.
  • Develop and implement media strategies against specified client objectives, using specialist resources as required.
  • Take away the smoke and mirrors and be a teacher and mentor to your team.
  • Build relationships with your team, clients, local partner agencies, new business prospects, and local partner agencies.
  • Demonstrate strong leadership ability and be approachable, in turn gaining the respect of the team.
  • Have a bit of an entrepreneurial streak and be excited to be part of an agency where you can bring your ideas, opinions, and new opportunities to the table.
  • Have a passion about consumer behavior, digital media, technology, and data.
  • Be a passionate, resourceful, curious problem-solver.
  • Be a superstar who's looking for a place to learn, push, and build something special and want to do it in a casual and collaborative environment.
  • Be autonomous but know when and how to involve senior management effectively.

Client Management

  • Own client relationship and day-to-day projects on a portfolio of clients. Ensure that the team is delivering an exceptional level of client service across all touch points.
  • Generate chemistry with clients and become a valued and trusted business partner. Strengthen clients relationships across all levels.
  • Understand clients' and their competitors' business needs, and be essential to solving their business problems through strategic and thoughtful input.

Strategy and Planning

  • Overall responsibility for the media strategy and the quality of its execution.
  • Responsible for shaping media plans: deciding the investment levels and roles of each channel.
  • Understand short-, mid-, and long-term opportunities and barriers to guide clients.
  • Have the ability to identify areas for improvement and implement the strategy to deliver.

Campaign Management

  • Take full ownership and quality control the output of the teams work.
  • Guide and train more junior members of the team on campaign execution, digital excellence, implementation, and reporting.
  • Manage financial accuracy and ensure campaign trackers are up to date.

Local Teams Coordination

  • Coordinate global requests and ensure consistency in quality of work produced by local teams.
  • Bring value and support local teams with any issues they might have.
  • Build Zalando community and drive best practices across the teams.

Essential Skills / Attitudes

  • Broad media planning experience and strong knowledge of offline/online media channels.
  • A mix of local & international media experience is preferable and have a good degree of familiarity with local market nuances and cultures.
  • Excellent communication and presentation skills.
  • Strong attention to detail and numerical ability.
  • Ability to identify new opportunities and workstreams for our clients.
  • Logical, analytical thinker able to write strong rationales to back up proposals.
  • Energetic, determined, and proactive.
  • Be able to handle a variety of tasks at any time.
  • Fluent German language is an advantage.

Commitment to Diversity, Equity & Inclusion

Diversity is in our DNA. As a minority-owned company, our commitment to an inclusive environment has long been embedded into agency practices and at every level. Almost one-third of senior leadership identifies as a person of color and over half of our executive leadership are women. We have active mentoring & internship programs that create opportunities for underrepresented groups. Internal agency programming is anchored by XMEquity365, a permanent, year-round initiative fostering acknowledgment and support of marginalized communities within five pillars – Excellence, Voices, Education, Giving & Representation.

Crossmedia Benefits

Our principles of Trust, Reason, and the Pursuit of Happiness are brought to life through benefits that recognize and support the diversity and physical, emotional, and professional wellbeing of our people.

  • Work from anywhere flexibility including hybrid/remote office options to empower you to work your way.
  • Holiday (28 days and up to 30 with increased service).
  • Paid sabbatical at significant milestone anniversaries.
  • Summer Fridays (2) and Charity Days (2).
  • Private Healthcare & Dental.
  • Pension plan.
  • Parental leave policy.
  • Life milestone recognition & support.
  • The Pursuit of Happiness Fund is devoted to helping Crossmedians find their happy (be it through travel, enrichment class, fitness membership, or professional development).
  • Cell phone/tech reimbursement.
  • Health Wellness reimbursement.
  • Personal Development Fund.
  • And burgers – lots and lots of burgers.

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