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Global Account Director

2 months ago


London, Greater London, United Kingdom TikTok Full time
Global Account Director - CPG - London

TikTok is the leading platform for short-form mobile video, with a global presence and a diverse range of products.

About the Team:

The Global Agency & Accounts Team (GA&A) is a strategic partner to the largest advertisers and agencies in the world, helping them to develop TikTok solutions that build businesses and brands across our integrated suite of products.

We are seeking a client-facing, customer service, detail-oriented Global Account Director to lead the global relationship with our largest consumer packaged goods (CPG) partner(s) based in London.

This role is responsible for partnering with the Global Accounts and Local (country) Sales teams to fuel revenue growth, build global infrastructure, manage the successful implementation of contracts, legal clearances, financial and strategic incentives, and use data and analytics to build consultative solutions for our largest global brand partners.

Key Responsibilities:
  1. Conduct regular business reviews and take a consultative, long-term approach to build productive relationships with clients, in collaboration with the global accounts and local sales team.
  2. Work and collaborate with diverse group of internal cross-functional teams across the Consumer, Content, Product, and Revenue business units to drive organizational KPIs.
  3. Proactively lead product update discussions, educate global brands on TikTok's new and existing products, and advise on best practices to drive incremental business opportunities.
  4. Analyze account performance data to offer clients data-driven business insights and at the same time, use those insights to improve our account and advertising offerings.
  5. Collect and share marketplace feedback and guide our account strategy.
  6. Support and work with the regional and local sales team on pre-sale research and pitch process and collateral.
Requirements:
  • Demonstrated professional experience in a senior account management/client services roles in digital marketing.
  • Global experience operating at global networks in previous roles and deep understanding of nuances by countries and cultures.
  • Ability to analyze data and identify insights to assess business performance.
  • Proactive attitude with excellent project management, organizational, and analytical skills.
  • Strong verbal and written communication skills, ability to effectively translate technical language to non-technical stakeholders.
  • Working knowledge of Microsoft Office: PowerPoint, Excel, and Word.

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