Account Director

3 days ago

London, Greater London, United Kingdom Safeguard Global Full time
Job Title: Account Director

At Safeguard Global, we are seeking an experienced Account Director to lead our Account-Based Sales and Marketing efforts. As a key member of our team, you will be responsible for developing and executing tailored strategies to drive pipeline growth and revenue through targeted account engagement.

Key Responsibilities:
  • Design and implement an account-based sales and marketing strategy that targets high-value accounts and aligns with overall business objectives.
  • Develop a roadmap for account selection, segmentation, and prioritization.
  • Design and execute account-based marketing campaigns, including content creation, digital marketing, and direct outreach.
  • Utilize data and analytics to measure campaign effectiveness and optimize performance.
  • Lead the account-based marketing (ABM) strategy development and implementation to drive pipeline growth and revenue generation.
  • Manage the Data Researchers and Business Development representatives, fostering professional development and alignment to company goals.
  • Collaborate cross-functionally with sales and marketing to identify target accounts and develop personalized ABM campaigns tailored to their needs.
  • Utilize data from within Demandbase to identify key decision-makers within target accounts and develop tailored messaging and content to engage them effectively.
  • Oversee the creation and execution of multi-channel ABM campaigns, including email, display, social media, and events, to nurture and convert target accounts.
  • Develop and manage metrics-driven processes to track the effectiveness of ABM initiatives, optimizing campaigns based on performance data and insights.
  • Work closely with sales leadership to align ABM efforts with the ABS sales objectives and ensure seamless coordination between marketing and sales teams.
  • Serve as a key advocate for ABM within the organization, promoting its value and driving cross-functional collaboration to maximize its impact on revenue growth.
  • Oversee and support the business development team, providing guidance and mentorship to drive performance and achieve targets.

We are looking for a highly motivated and experienced professional who can drive business growth and revenue through targeted account engagement. If you have a proven track record of success in ABM and are passionate about driving business results, we encourage you to apply for this exciting opportunity.

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