Lead Performance Marketing Strategist

3 weeks ago


Manchester, United Kingdom Growth & Company Full time

Position Overview:

We are seeking a Head of Performance Marketing to join our dynamic team at Growth & Company, focusing on an exciting and expanding D2C brand in the pet food sector.

Your Role:

In this pivotal position, you will spearhead and enhance our comprehensive growth marketing initiatives, with a primary emphasis on Paid Social and Performance Marketing to boost customer acquisition and elevate brand visibility.

Key Responsibilities:

  • Collaborate with a reputable brand and exceptional product, making impactful creative choices that drive conversions.
  • Exhibit strong leadership capabilities, possessing a strategic mindset to develop and execute initiatives from inception to completion.
  • Utilize data-driven insights. Be highly analytical and adept at transforming complex challenges into actionable hypotheses.
  • Maintain a commercial focus. Understand key metrics and the strategies to optimize retention, Average Order Value (AOV), Lifetime Value (LTV), and Customer Acquisition Cost (CAC).

Qualifications:

  • Proven hands-on experience in performance marketing, particularly with a focus on creative-driven Meta platforms.
  • In-depth knowledge of experimentation and optimization techniques.
  • Exceptional communication skills, capable of inspiring and influencing team members and stakeholders across all levels.
  • An entrepreneurial mindset, willing to challenge conventional wisdom to discover innovative paths to success.

Why Consider This Opportunity:

  • Join a stable and well-performing organization.
  • Be part of a growing and innovative environment that encourages creativity and boundary-pushing.
  • Enjoy a dog-friendly workplace.
  • Experience flexible working arrangements with a hybrid model.

If you are interested in this opportunity, we encourage you to explore this role further with us.



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