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Lead Content Strategist

2 months ago

Manchester, United Kingdom Forward Role Recruitment Full time

Lead Content Strategist (Hybrid)

Are you an experienced content professional with a flair for narrative and a talent for enhancing audience engagement?

This dynamic B2B SaaS organization is seeking a Lead Content Strategist to become a vital member of their forward-thinking marketing team. With an innovative platform, the company enables businesses to strengthen their operations throughout the year.

The Lead Content Strategist will be instrumental in developing and overseeing content that drives the company's expansion. Reporting directly to the Marketing Manager, this position will be the primary creator of impactful messages across diverse formats and channels to boost traffic, engagement, and lead generation.

Key Responsibilities:

  • Manage the copy for essential landing pages on the website, emphasizing SEO and audience targeting.
  • Establish a cohesive and recognizable brand voice for all marketing communications, in line with company principles.
  • Plan and produce content for blogs, practical guides, whitepapers, and social media platforms (primarily TikTok, LinkedIn, and YouTube).
  • Contribute to various marketing initiatives such as product marketing and demand generation, repurposing content to align with audience preferences.
  • Organize, record, and edit a bi-weekly podcast, including creating promotional video snippets for social media.
  • Provide monthly reports on key content metrics.
  • Collaborate with the marketing team on campaign deliverables to foster growth.
  • Generate creative content ideas that resonate with a B2B audience.
  • Ensure all content is optimized for SEO and adheres to best practices.
  • Create engaging video content for social media and other digital platforms.
  • Assist in the formulation and implementation of content marketing strategies.
  • Stay updated on industry trends to maintain relevance and impact in content creation.

What You'll Need:

  • A solid background in content marketing within a B2B SaaS environment, demonstrating the ability to contribute to marketing strategies and execute hands-on content production.
  • Strong knowledge of SEO, including technical aspects, with a history of producing SEO-optimized content.
  • Creative mindset with a passion for storytelling and a focus on audience-specific messaging.
  • Ability to adapt tone and style across various content channels and formats, from technical documents to community-focused social media posts.
  • Capability to maximize a specific topic across different formats suitable for various channels.
  • Basic skills in graphic design.
  • Fundamental video editing abilities.
  • A keen attention to detail and a commitment to personal development.
  • Ability to track, report, and analyze key performance indicators.

What You'll Get:

  • A significant opportunity for career advancement and influence within a rapidly growing startup.
  • Unlimited vacation days.
  • Private health insurance.
  • Access to mental health support services.
  • A pet-friendly workplace.
  • Regular team-building activities.
  • A supportive, inclusive, and welcoming work environment.