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Lead Marketing Strategist

2 months ago

Manchester, United Kingdom BCN Group Full time

Position: Lead Marketing Strategist

Location: Manchester M22 (Hybrid working available)

Working Hours: Monday to Friday, 37.5 hours, 9:00am to 5:30pm, 60-minute lunch break

Compensation: Up to £35k DOE + benefits


About BCN Group:

BCN Group is a prominent managed IT services provider in the UK, dedicated to offering innovative technology solutions to businesses across diverse industries. Our expertise encompasses cloud computing, cybersecurity, data management, and more.

We foster an inclusive culture that emphasizes collaboration and teamwork, ensuring that we work together to achieve success.


Role Overview:

We are seeking a motivated, dynamic, and results-oriented Lead Marketing Strategist to join our expanding marketing team. In this pivotal role, you will contribute to the development, execution, and enhancement of marketing campaigns aimed at boosting brand visibility, generating new business leads, and delivering a strong return on investment.

Reporting directly to the Head of Marketing, you will collaborate across various departments, including marketing, sales, customer experience, and product teams.

This position offers a diverse range of responsibilities across multi-channel campaigns, providing an excellent opportunity for professional growth and skill enhancement.


Key Responsibilities:

  • Develop and implement strategic multi-channel marketing campaigns to drive lead generation and conversions.
  • Work closely with content and SEO agencies, as well as creative professionals, to design impactful campaigns targeting our desired audience.
  • Create and manage email marketing initiatives, nurture campaigns, and analyze performance metrics.
  • Support sales efforts for new products, campaigns, and proposals.
  • Conduct reporting and analysis of marketing activities to demonstrate return on investment.
  • Produce case studies and customer success narratives.

Why Choose BCN Group:

  • Opportunity to shape your career with industry-leading training and development through our BCN Academy.
  • Competitive salary with clear pathways for advancement.
  • 23 days of annual leave, increasing with tenure, plus the option to purchase additional time off.
  • Flexible hybrid working arrangements.
  • Birthday leave.
  • Company pension plan.
  • Two paid volunteer days each year to support your local community.
  • Health cash plan with access to a confidential Employee Assistance Programme (EAP) for support in various areas including health and wellbeing.
  • Life insurance coverage.
  • Cycle to work scheme, electric vehicle scheme, technology scheme, and retail discounts.
  • Modern office facilities with complimentary parking.
  • Access to a 24-hour on-site gym (available in select locations).
  • Long service awards to celebrate employee milestones.
  • Social events and team-building activities, including casual dress every day.


Candidate Profile:

  • A minimum of 3 years of marketing experience, preferably in a B2B environment.
  • Demonstrated success in executing effective marketing campaigns.
  • Proficient in digital marketing strategies and multi-channel initiatives.
  • Experience with marketing software and tools, including CRM systems.
  • Excellent communication skills with the ability to collaborate across teams.
  • Strong analytical capabilities and familiarity with marketing analytics and attribution tools.
  • Detail-oriented with a focus on quality.
  • Able to thrive in a fast-paced, results-oriented setting.
  • Experience in SaaS or technology solutions is advantageous but not mandatory.