Digital Marketing Strategist
3 weeks ago
Job Title: Digital Marketing Strategist
Job Summary:
We are seeking a highly skilled Digital Marketing Strategist to spearhead our B2B lead generation efforts. As a key member of our marketing team, you will be responsible for developing and executing lead generation strategies across multiple digital channels, including PPC, email marketing, and paid social.
Key Responsibilities:
- Develop and execute lead generation strategies across PPC, email marketing, and paid social channels
- Manage and optimize campaigns to drive high-quality leads and improve ROI
- Work closely with the sales team to ensure alignment between marketing efforts and lead quality
- Monitor, analyze, and report on the performance of lead generation campaigns, providing insights and recommendations for continuous improvement
- Utilize marketing automation tools and CRM systems to track and nurture leads
Requirements:
- Proven experience in B2B lead generation, with a strong focus on PPC channels
- Ability to manage campaigns across multiple digital channels, including SEO, paid social, and email marketing
- Analytical mindset with experience in A/B testing, performance tracking, and reporting on campaign KPIs
- Familiarity with software, technology, or cyber security sectors is highly advantageous
- Strong communication skills, with the ability to work cross-functionally between marketing and sales teams
- Proficient in marketing tools like Google Analytics, HubSpot, Salesforce, or similar platforms
What We Offer:
- Competitive salary of £40,000 - £45,000
- Opportunities for career growth and development in a fast-growing tech-focused environment
- Flexible working options – remote, hybrid, or office-based depending on your preference
- A collaborative and innovative culture where your ideas make an impact
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