Digital Marketing Strategist
1 week ago
Job Title: Digital Marketing Strategist
About the Role:
We are seeking an experienced Digital Marketing Strategist to join our dynamic marketing team. As a key member of our team, you will be responsible for planning, implementing, and optimizing marketing budgets/strategies to achieve key performance indicators (KPIs) and business objectives across our primary markets (MENA & EU).
Key Responsibilities:
- Manage and allocate budgets effectively across different marketing channels for the specified regions to achieve maximum ROI and cost efficiencies.
- Plan and oversee all aspects of performance marketing campaigns in specified regions.
- Implement strategies to optimize the cost-effectiveness of marketing campaigns while maximizing sales revenue.
- Utilize analytics tools to track, measure, and report on the performance of marketing campaigns, implementing robust tracking mechanisms.
- Analyze key performance indicators (KPIs) such as COS, CPA, CPS, ROI, and conversion rates and their impact on overall business performance.
- Provide insightful commentary on the company's daily trade activities, analyzing market trends, competitor actions, and external factors impacting performance.
- Collaborate with cross-functional teams to integrate performance marketing into overall plans for the specified regions.
- Work closely with ecommerce, buying, commercial, finance, and analytics teams to align marketing strategies with broader business objectives.
Requirements:
- Proven experience in performance marketing, with a track record of successful campaign management and optimization (minimum 5 years).
- Strong analytical skills with the ability to interpret data and translate it into actionable insights.
- Proficient in using digital marketing tools and platforms, such as Tableau, Google Analytics, and Excel.
- In-depth knowledge of digital marketing channels, analytics tools, and performance metrics specific to these regions.
- Target-driven with a strong commercial understanding and ability to report and make decisions based on marketing KPIs.
What We Offer:
- 25 days annual leave plus bank holidays.
- Enhanced maternity and paternity pay, depending on length of service.
- Access face-to-face and virtual appointments with our in-house GP.
- Access our 24/7 Employee Assistance Programme (EAP) provided by Bupa.
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