Digital Marketing Strategist
3 weeks ago
Job Title: Digital Marketing Strategist
Job Summary:
We are seeking a highly skilled Digital Marketing Strategist to join our team at House of Fashion Associates Ltd. As a Digital Marketing Strategist, you will be responsible for guiding our clients towards online success by crafting strategies, implementing campaigns, and optimising performance across various digital channels.
Key Responsibilities:
- Technical Account Onboarding: Implement pixel tracking, conversion tracking, event tracking, and custom audience creation.
- Advanced Campaign Management: Develop and execute multi-channel paid media campaigns across platforms like Google Ads, Facebook Ads, LinkedIn Ads, and programmatic platforms.
- Data-Driven Optimisation: Utilise A/B testing, audience segmentation, and bid management strategies to optimise campaign performance and maximise ROI.
- Performance Reporting & Insights: Create detailed performance reports, providing actionable insights and strategic recommendations based on in-depth analysis of campaign data.
- Technical Consulting: Collaborate with account managers to provide technical guidance on website optimisation, landing page development, and tracking implementation.
Essential Skills & Qualifications:
- Proven Experience: Minimum of 4 years of hands-on experience managing medium to large digital media accounts (in-house or agency).
- Technical Proficiency: Advanced knowledge of Google Ads, Google Analytics, Google Tag Manager, and other web analytics platforms.
- Platform Expertise: Proficient in various ad platforms, including Facebook Ads, LinkedIn Ads, and programmatic buying platforms.
- Data-Driven Decision Making: Strong analytical skills with the ability to interpret complex data sets and derive actionable insights to drive campaign performance.
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