Senior Performance Strategist

3 months ago

Manchester, United Kingdom Big Brand Ideas Full time

**Join our talented team**

***As the Senior Performance Strategist, you will report to and support the Performance Director, contributing significantly to the success of TrunkBBI’s performance marketing campaigns and delivering award-winning results for our clients.

Your role will involve collaborating closely with the performance marketing specialists across organic search, paid search and paid social, as well as aligning data-derived insights with creative strategies. You will assist in creating performance channel strategies, executing campaigns, and fostering cross-channel collaboration.

***Under the supervision and guidance of the Performance Director, you will contribute to the success and efficiency of the performance department, understanding how every department plays into the overall business goals.

This position requires a profound understanding of digital marketing trends and channels, with the ability to confidently present strategies and recommendations to both existing clients and prospects. You will also have a proven history of successfully activating digital campaigns across multiple sectors.

***As part of your role, you will**:
***New Business and Existing Client Growth**

***Support the new business team and client services to acquire new clients and unlock revenue from performance channels.
- Assist in designing marketing campaigns to generate inbound and outbound leads for performance clients.
- Support in performance marketing strategy opportunities.
- Collaborate with the channel heads to develop pitches and proposals under the guidance of the Performance Director.

***Team Support and Development**
- Contribute to the collaborative, creative, and productive work environment.
- Assist the Performance Director in setting clear performance expectations and encourage professional growth within the team.
- Embrace TrunkBBI’s leadership principle and values.
- Support the “heads of” departments across our Paid and Organic teams.

***Financial and Commercial Management**
- ** **Assist in overseeing the financial performance of the department, including budget allocation, cost control, and revenue generation.
- Support in identifying opportunities to improve the department’s commercial viability.
- Help in providing regular financial reports to the senior management as and when necessary, although this ultimately sits with the Performance Director.

***Campaign Strategy and Planning**
- Work closely with clients to understand their business objectives, target audiences, and campaign goals.
- Support in developing strategic multi-channel performance marketing plans that leverage a mix of digital channels.

**Campaign Execution and Optimisation**
- Assist in executing end-to-end performance marketing campaigns across various digital channels.
- Analyse campaign data, identify optimisation opportunities, refine targeting, and improve overall campaign performance.

***Data Analysis and Insights**
- Use advanced analytics tools to extract insights from campaign data.
- Interpret performance metrics and trends to assist data-driven decisions that align with clients’ goals.
- Liaise with our clients to identify reporting requirements and then work with our data and analytics team to implement.

***Client Collaboration**
- Act as a strategic point of contact for clients alongside the CS lead, nurturing strong relationships.
- Assist in presenting campaign strategies, performance updates, and strategic recommendations to clients.

**Innovation and Industry Trends**
- Stay updated with industry trends, new technologies, and best practices in performance marketing.
- Support in implementing innovative strategies and tactics to enhance campaigns’ effectiveness.

***Department collaboration**
- Collaborate closely with strategy and creative teams, data analysts, and other departments to ensure seamless integration and alignment of campaigns.

**You will have**:

- 5+ years of experience within a Digital /Performance Strategy role.
***:

- Good experience in multi-channel planning.
- Must have a strong knowledge of organic search, paid search and paid social strategies and tactics.
- Strong ability to map out integrated channel comms.
- Proven success in developing and executing digital strategies.
- You live and breathe performance marketing and never settle for ordinary.
- You’ve been working in a performance or digital strategy role, or client services role for at least 5 years.
- Holding Google Ads or Meta Ads certifications would be an added bonus.
- You know your way around Google Analytics and Looker Studio.
- Knowledge of the latest performance industry trends.
- You love to learn and help others do the same.
- Ability to deliver on key responsibilities with a high degree of autonomy.
- Excellent verbal, written and presentation communication skills.

**Your rewards**

As well as a competitive salary, you will receive:

- 24 days holiday plus 3 days over Christmas.
- 5.5 life

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