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Content Strategist

2 months ago

Manchester, United Kingdom Pearson Full time

About Pearson

Pearson is a global leader in education, providing innovative learning solutions to millions of learners worldwide. We are committed to creating vibrant and enriching learning experiences that empower individuals to achieve their full potential.

The Role: Content Strategist

We are seeking a talented and passionate Content Strategist to join our dynamic team. In this role, you will play a key part in developing and executing content strategies that align with our business objectives and engage our diverse audience.

Responsibilities:

  • Develop and implement comprehensive content strategies across various channels, including digital platforms, print materials, and social media.
  • Conduct thorough market research and competitive analysis to identify trends and opportunities.
  • Collaborate with cross-functional teams, including marketing, product development, and editorial, to ensure alignment of content with overall business goals.
  • Create compelling and engaging content that resonates with our target audience and drives desired outcomes.
  • Track and analyze content performance metrics to measure effectiveness and identify areas for improvement.

Qualifications:

  • Proven experience in developing and executing successful content strategies.
  • Strong understanding of digital marketing principles and best practices.
  • Excellent writing, editing, and communication skills.
  • Ability to work independently and as part of a team.
  • Passion for education and learning.