Brand Marketing Specialist
3 weeks ago
Position Overview:
- Marketing Executive
Compensation:
- Competitive Salary & Comprehensive Benefits
Location:
*Woking
Impact Food Group (IFG) is a leading provider of innovative catering solutions for educational institutions across the UK. Our goal is to enhance lives through exceptional culinary experiences. Our brand portfolio includes Innovate, Cucina, and Chapter One. Discover more at our website.
An exciting opportunity has emerged for a skilled *Marketing Executive* to become part of the IFG team.
The Marketing Executive will play a crucial role in designing, developing, and implementing visually captivating marketing materials for both print and digital platforms.
Reporting directly to the Head of Marketing & Communications, you will be a vital contributor to a dynamic creative team, dedicated to delivering value and impact throughout the organization.
Key Responsibilities:- Brand Stewardship: Cultivate, uphold, and protect the IFG brand along with our suite of consumer-facing brands, which includes the formulation and maintenance of brand guidelines.
- Content Creation:
- Produce visual content to engage our audiences across various channels, including:
- Brand platforms – website and social media, corporate reports, brochures, and flyers
- Client engagement – report templates, promotional materials, presentations, etc.
- Consumer marketing – advertising posters, flyers, menu designs, digital marketing, loyalty programs, environmental branding (restaurant signage, packaging, etc.)
- Conference marketing – brochures, flyers, banners, business cards
- Sales presentation tools – mood boards, presentation kits, banners
- Employee resources – intranet materials, business presentation templates
- Campaign Strategy:
- Collaborate with the broader marketing, operations, and culinary development teams to transform insights and concepts into fully realized campaigns. This includes developing campaign identities and applications (logos, packaging, signage, menus, posters, etc.).
- Project and Content Management: Oversee and distribute materials within the organization through the creation and management of a content library. This includes preparing and presenting guidelines and toolkits for operational teams to easily produce professional client-specific materials. Brief colleagues and agencies as needed for project support and manage relationships related to creative and design processes.
- A creative individual with a solid background in marketing and design. Must possess technical skills, be proactive, and enjoy collaborative work with diverse teams.
- Proficient in Adobe Creative Cloud Suite, especially InDesign, Illustrator, Photoshop, and Acrobat.
- Minimum of 3 years' experience in a creative marketing position, particularly in B2C marketing.
- Proven track record in brand development and management.
- Competent in MS Office, particularly PowerPoint and Word (Excel, Outlook, Teams are highly desirable).
- Strong understanding of branding, layout, and typography with exceptional attention to detail.
- Technical expertise in print and production materials and processes.
- Ability to articulate ideas confidently in verbal, visual, and written formats.
- Genuine interest in food marketing and current trends.
- Experience in managing creative projects.
- A collaborative team-oriented mindset.
- Degree-level education (or equivalent) in marketing, design, or a related field.
- Familiarity with social media platforms, particularly LinkedIn and Instagram.
- Knowledge of content management systems (WordPress, SharePoint, etc.).
- Strong writing and editing skills.
- Experience in the food industry.
- Additional creative skills such as video editing and photography.
Competitive salary
Hybrid working model – 2 days in the office (Woking)
25 days of paid annual leave plus public holidays
Life insurance and company pension plan
Access to an extensive online learning platform and professional development opportunities
An employee wellness program
Access to a salary sacrifice electric vehicle scheme
IFG rewards for high street discounts
Annual Summer Celebration with company awards
Additional Information:
IFG is dedicated to safeguarding children, and our employees share this commitment. Successful candidates will undergo an enhanced DBS check, which we will cover the cost for.
We are an equal opportunities employer – if you require any assistance during the interview process, please indicate this in your application.
Applicants must provide a portfolio of work to showcase their experience. Second-stage interviews will include psychometric assessments and a skills-based task.
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