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Marketing Communications Specialist
2 months ago
Job Summary
We are seeking a highly skilled and creative Marketing Communications Specialist to join our team at Impact Food Group. As a Marketing Communications Specialist, you will be responsible for developing and executing visually engaging marketing collateral for print and digital channels.
Key Responsibilities
- Brand Management
- Develop, maintain, and guard the IFG brand and our portfolio of consumer-facing brands, including the management/creation of brand guidelines.
- Asset Creation
- Creating visual content to engage our stakeholders across multiple channels, including:
- Brand channels – website and social media, company reports, brochures and leaflets
- Client engagement – report templates, flyers, presentations, etc.
- Consumer marketing – promotional posters, flyers, menu templates, digital screen/social marketing, loyalty mechanisms, environmental signage (restaurant branding, packaging, counter cladding, etc.)
- Conference marketing – brochures, flyers, banners, business cards
- Sales presentation tools – mood boards, presentation boxes, banners
- Employee collateral – intranet assets, business presentation templates
- Campaign Development
- Working with the wider marketing, operations and food development teams, transform research and ideas into fully developed concepts and campaigns. This includes concept identity development and application (logos, packaging, signage, menus, posters, counter cladding, operational guidelines, etc.)
- Project/Content Management
- owning and sharing materials with the business through content library creation and management. Includes the preparation and presentation of guidelines and toolkits for our operational teams so they can easily create professional client/customer specific materials. Briefing colleagues and agencies where project support/input is required and overseeing relationships linked to creative/design processes.
- Creating visual content to engage our stakeholders across multiple channels, including:
Requirements
- A creative thinker with proven experience in marketing and design. They need to be technically skilled, proactive and enjoy working collaboratively with different teams.
- Highly skilled in using Adobe Create Cloud Suite– particularly InDesign, Illustrator, Photoshop and Acrobat
- 3+ years' experience in a creative marketing role, including B2C marketing
- Demonstrable experience in brand creation and management
- Proficient with MS Office – specifically PowerPoint and Word (Excel, Outlook, Teams highly desirable)
- Deep understanding of branding, layout, and typography with meticulous attention to detail
- Technical knowledge of print and production materials and processes
- Ability to confidently communicate ideas verbally, visually and in writing
- Keen interest in food marketing and current trends
- Experience in creative project management
- A collaborative 'team player' approach
Desirable
- Educated to degree level (or equivalent) in marketing, design or similar field
- Good knowledge of social media platforms, particularly LinkedIn and Instagram
- Familiar with content management systems (WordPress, SharePoint, etc.)
- Strong copywriting skills
- Experience of working in the food industry
- Additional creative skills such as video editing and photography
What We Offer
- Competitive salary
- Hybrid role – 2 days in the office
- 25 days paid annual leave plus bank holidays
- Life assurance and company pension scheme
- Access to our extensive online learning platform and development opportunities
- An employee wellbeing platform
- Access to a salary sacrifice electric car scheme
- IFG rewards for high street discounts
- Annual Summer Party with company awards
Additional Details
- IFG are committed to the safeguarding of children and our employees share this commitment. Successful candidates are required to undergo an enhanced DBS check, which we supply the cost for.
- We are a committed equal opportunities employer – if you require any assistance for the interview process, please detail within your application. All information is kept confidential and in compliance with GDPR requirements.
- Applicants will need to provide a portfolio of work to demonstrate experience. Second stage interviews will include psychometric testing and a skills-based task.