Lead SEO Strategist

3 weeks ago


Shirebrook, Derbyshire, United Kingdom Frasers Group Full time

Company Overview

At Frasers Group, we are redefining the retail landscape. Through innovative digital solutions and exceptional in-store experiences, we provide our customers with access to the finest sports, premium, and luxury brands worldwide. As a frontrunner in the sector, we are enhancing the retail journey for our customers through our portfolio of renowned brands, including Sports Direct, FLANNELS, USC, Frasers, and GAME.

Why Choose Us?

Our Vision – we are creating the most respected and engaging brand ecosystem in the industry.

Our Mission – we are enriching the lives of many by providing access to the world's leading brands and experiences.

At Frasers Group, we embrace challenges and encourage our team to think beyond conventional boundaries to transform the future of retail. The opportunities for career advancement are substantial, and the experience is unparalleled. To maximize this potential, you should embody our core principles:

Innovate Without Boundaries - Act swiftly, think boldly, and collaborate with your team. Take Ownership - Be accountable for your responsibilities and the outcomes. Stay Relevant - Be pertinent to our stakeholders, partners, and the environment.

Are you prepared to join the Fearless?

Role Overview

The primary objective of this position is to support the SEO Site Manager in the daily oversight and enhancement of the SEO channel. Collaborating closely with the broader digital marketing team, you will be tasked with enhancing and optimizing our organic performance across Frasers Group's sports websites.

Key Responsibilities:

Develop and implement strategies to enhance SEO channel performance and search rankings. Propose modifications to website structure, content, internal linking, and other elements to boost SEO rankings for targeted keywords. Collaborate with content creators to integrate SEO into content development, optimizing text on category and landing pages, as well as producing FAQ sections and buying guides. Utilize tools such as Botify and ScreamingFrog to identify issues that may adversely affect SERP. Conduct comprehensive technical SEO audits of websites and resolve any identified issues. Leverage tools like PI-datametrics and SEMRush for insights and to identify opportunities for performance enhancement. Assist in developing link-building strategies and conduct backlink audits.

Required Qualifications:

Proven experience in an SEO-focused role, whether in-house or at an agency. Proficiency in keyword research and strategy, daily optimization, and detailed analysis. Capability to confidently present key performance metrics to management. Ability to meet tight deadlines and respond to urgent requests. Strong problem-solving and analytical skills. Self-motivated with the ability to manage multiple projects effectively. A genuine enthusiasm for SEO and digital marketing. Experience in content marketing and social media campaigns. A commitment to continuously improving the quality of service provided. A proactive approach to suggesting new methodologies and strategies. Respect for diverse perspectives and a positive contribution to a supportive learning environment. Consistent and ethical behavior, recognizing the potential in everyone to achieve optimal results and embody our values.
  • Lead SEO Strategist

    3 weeks ago


    Shirebrook, Derbyshire, United Kingdom Frasers Group Full time

    Position Overview The primary objective of this position is to support the SEO Site Manager in the daily oversight and enhancement of the SEO channel. Collaborating closely with the broader digital marketing team, you will play a crucial role in enhancing our organic visibility for Frasers Group's sports-related online platforms. Key Responsibilities: ...

  • Lead SEO Strategist

    19 hours ago


    Shirebrook, Derbyshire, United Kingdom Frasers Group Full time

    Position Overview The primary objective of this position is to support the SEO Site Manager in the daily oversight and enhancement of the SEO channel. Collaborating closely with the broader digital marketing team, you will play a crucial role in enhancing our organic visibility for Frasers Group's sports-related online platforms. Key Responsibilities: ...

  • SEO Strategy Lead

    3 weeks ago


    Shirebrook, Derbyshire, United Kingdom WeComm Full time

    Position OverviewWeComm is seeking a talented SEO Manager to enhance our digital presence and drive our search engine optimization initiatives.As a leader in the digital marketing space, WeComm is recognized for its innovative approach and commitment to excellence. Our diverse portfolio includes a range of brands that resonate with consumers globally. We are...

  • SEO Strategy Lead

    3 weeks ago


    Shirebrook, Derbyshire, United Kingdom Frasers Group Full time

    Company Overview At Frasers Group, we are redefining the retail landscape. Through innovative digital solutions and exceptional in-store experiences, we provide our customers with access to the finest sports, premium, and luxury brands worldwide. As a frontrunner in the sector, we are enhancing the retail journey for our customers through our portfolio...

  • SEO Operations Lead

    3 weeks ago


    Shirebrook, Derbyshire, United Kingdom Frasers Group Full time

    Job OverviewThe SEO Operations Lead is tasked with formulating and implementing the search engine optimization strategy for their designated brand. This role is pivotal in enhancing the overall performance of the site by driving organic traffic and revenue through effective management of website architecture, content oversight, and SEO methodologies.The...


  • Shirebrook, Derbyshire, United Kingdom Frasers Group Full time

    About Frasers GroupFrasers Group is a leading global retail company with a diverse portfolio of iconic brands across the sports, luxury, and lifestyle sectors. We are committed to creating an exceptional customer experience and driving innovation in the retail industry.The Role: Digital Trading StrategistWe are seeking a highly motivated and experienced...


  • Shirebrook, Derbyshire, United Kingdom Frasers Group Full time

    About Frasers GroupFrasers Group is a leading global retail company with a diverse portfolio of iconic brands across the sports, luxury, and lifestyle sectors. We are committed to creating an exceptional customer experience and driving innovation in the retail industry.The Role: Digital Trading StrategistWe are seeking a highly motivated and experienced...

  • SEO Operations Lead

    16 hours ago


    Shirebrook, Derbyshire, United Kingdom Frasers Group Full time

    Job Overview The SEO Operations Lead is tasked with formulating and implementing the search engine optimization strategy for their designated site/brand, ensuring optimal performance and growth. This role is pivotal in driving organic traffic and revenue through enhancements in information architecture, content oversight, and effective SEO methodologies....

  • SEO Operations Lead

    3 weeks ago


    Shirebrook, Derbyshire, United Kingdom Frasers Group Full time

    Job Overview The SEO Operations Lead is tasked with formulating and implementing the search engine optimization strategy for their designated site/brand, ensuring optimal performance and growth. This role is pivotal in driving organic traffic and revenue through enhancements in information architecture, content oversight, and effective SEO methodologies....

  • SEO Strategy Lead

    3 weeks ago


    Shirebrook, Derbyshire, United Kingdom WeComm Full time

    Position OverviewWeComm is seeking a talented SEO Manager to elevate our digital presence within the competitive landscape of retail. As a leader in the industry, we are committed to delivering exceptional experiences across a wide array of brands, from sports to luxury.Key Responsibilities:SEO Leadership: Drive and refine SEO initiatives, ensuring ongoing...


  • Shirebrook, Derbyshire, United Kingdom WeComm Full time

    Position OverviewWeComm is seeking a talented SEO Manager to enhance our digital footprint and drive our search engine optimization initiatives.As a leading entity in the digital marketing landscape, WeComm is committed to delivering exceptional results across various sectors. Our innovative approach and strategic insights empower brands to achieve their...


  • Shirebrook, Derbyshire, United Kingdom WeComm Full time

    About the RoleWeComm is seeking a highly skilled and experienced Search Engine Optimization Manager to join our team. As a key member of our digital marketing team, you will be responsible for leading our SEO efforts and driving business growth through search engine optimization.Key ResponsibilitiesSEO Leadership: Develop and execute a comprehensive SEO...

  • SEO Site Manager

    1 week ago


    Shirebrook, Derbyshire, United Kingdom Frasers Group Full time

    About the RoleThe SEO Site Manager is a key position within the Frasers Group, responsible for developing and executing the SEO strategy for allocated sites and brands. This role requires a data-driven and performance-minded individual who can lead their team to manage the website, increase organic traffic and revenue through information architecture...

  • SEO Manager

    13 hours ago


    Shirebrook, Derbyshire, United Kingdom WeComm Full time

    About the RoleWe are seeking a highly skilled SEO Manager to join our team at WeComm, a leading retail powerhouse. As a key member of our digital marketing team, you will be responsible for driving our search engine optimization efforts and contributing to the growth of our online presence.Key ResponsibilitiesSEO Leadership: Develop and execute a...

  • SEO Manager

    1 day ago


    Shirebrook, Derbyshire, United Kingdom WeComm Full time

    About the RoleWe are seeking a highly skilled SEO Manager to join our team at WeComm, a leading retail powerhouse. As a key member of our digital marketing team, you will be responsible for driving our search engine optimization efforts and contributing to the growth of our online presence.Key ResponsibilitiesSEO Leadership: Develop and execute a...

  • SEO Site Manager

    16 hours ago


    Shirebrook, Derbyshire, United Kingdom Frasers Group Full time

    About UsFrasers Group is a leading retail company that is redefining the industry through digital innovation and unique store experiences. We serve our consumers with the world's best sports, premium, and luxury brands globally.Our MissionWe are building the world's most admired and compelling brand ecosystem. Our purpose is to elevate the lives of many with...

  • SEO Site Manager

    13 hours ago


    Shirebrook, Derbyshire, United Kingdom Frasers Group Full time

    About UsFrasers Group is a leading retail company that is redefining the industry through digital innovation and unique store experiences. We serve our consumers with the world's best sports, premium, and luxury brands globally.Our MissionWe are building the world's most admired and compelling brand ecosystem. Our purpose is to elevate the lives of many with...

  • SEO Site Manager

    17 hours ago


    Shirebrook, Derbyshire, United Kingdom Frasers Group Full time

    About the RoleWe are seeking a highly skilled and experienced SEO Site Manager to join our team at Frasers Group. As a key member of our digital marketing team, you will be responsible for developing and executing the SEO strategy for our allocated site/brand, and for the overall performance of it.Key ResponsibilitiesSEO Performance - Owning, driving, and...

  • SEO Site Manager

    19 hours ago


    Shirebrook, Derbyshire, United Kingdom Frasers Group Full time

    About the RoleWe are seeking a highly skilled and experienced SEO Site Manager to join our team at Frasers Group. As a key member of our digital marketing team, you will be responsible for developing and executing the SEO strategy for our allocated site/brand, and for the overall performance of it.Key ResponsibilitiesSEO Performance - Owning, driving, and...

  • SEO Site Manager

    14 hours ago


    Shirebrook, Derbyshire, United Kingdom Frasers Group Full time

    About UsFrasers Group is a leading retail company that is redefining the industry through digital innovation and unique store experiences. We serve our consumers with the world's best sports, premium, and luxury brands globally.Our MissionWe are building the world's most admired and compelling brand ecosystem. Our purpose is to elevate the lives of many with...