SEO Site Manager

2 weeks ago

Shirebrook, Derbyshire, United Kingdom Frasers Group Full time

About the Role

The SEO Site Manager is a key position within the Frasers Group, responsible for developing and executing the SEO strategy for allocated sites and brands. This role requires a data-driven and performance-minded individual who can lead their team to manage the website, increase organic traffic and revenue through information architecture improvements, content management, and SEO techniques.

Key Responsibilities

  • SEO Performance - Own, drive, and optimize performance.
  • Delivering the SEO Strategy - Work with the SEO Manager to develop the site's SEO roadmap and strategy.
  • Keyword Research and Site Technical Issues - Carry out keyword research and manage site technical issues to support the SEO roadmap.
  • Team Management - Line management of the SEO Team, including probationary reviews, 1:1s, ER and hiring involvement, performance management, engagement with Frasers Group annual performance cycles.
  • Reporting and KPIs - Monitor and improve the site's KPIs and revenue targets.
  • Insight and Opportunity Analysis - Highlight opportunities and developments across the channel.
  • PR Campaigns - Work with the SEO Manager to deliver SEO link building campaigns.
  • Best Practice - Stay abreast of and contribute to wider industry developments.

Requirements

  • Hands-on experience in an SEO-focused role with the ability to lead and engage with direct reports.
  • Strong focus on the technical aspects of SEO.
  • Working knowledge of link building using various techniques.
  • Experience owning SEO responsibilities at a site that derives its revenue through consumer traffic.
  • Experience with keyword research and strategy, daily optimization, test plan construction, and in-depth analysis.
  • Experienced in creating and presenting campaign reports including ROI and conversion rates.
  • Strong understanding of web usability and site design.
  • Research skills to identify, build, and prioritize essential keyword sets.
  • Excellent problem-solving and analytical skills.
  • Ability to self-manage and keep track of multiple projects.
  • Genuine passion for SEO and online marketing.
  • Experience with content marketing and social campaigns.

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