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SEO Site Manager
2 months ago
About Us
Frasers Group is a leading retail company that is redefining the industry through digital innovation and unique store experiences. We serve our consumers with the world's best sports, premium, and luxury brands globally.
Our Mission
We are building the world's most admired and compelling brand ecosystem. Our purpose is to elevate the lives of many with access to the world's best brands and experiences.
Our Culture
We are a company that fears less and does more. Our people are forward thinkers who are driven to operate outside of their comfort zone to change the future of retail. We are a team that is passionate about innovation, customer experience, and employee development.
Job Summary
The SEO Site Manager will be responsible for developing and executing the SEO strategy for their allocated site/brand. This includes leading the team to manage the website, increasing organic traffic and revenue through information architecture improvements, content management, and SEO techniques.
Key Responsibilities
- SEO Performance - Own, drive, and optimize performance.
- Delivering the SEO Strategy - Work with the SEO Manager to develop the site's SEO roadmap and strategy.
- Keyword Research and Site Technical Issues - Carry out keyword research and manage site technical issues to support the SEO roadmap.
- Team Management - Line management of the SEO Team, including probationary reviews, 1:1s, ER and hiring involvement, performance management, engagement with Frasers Group annual performance cycles.
- Reporting and KPIs - Monitor and improve the site's KPIs and revenue targets.
- Insight and Opportunity Analysis - Highlight opportunities and developments across the channel.
- PR Campaigns - Work with the SEO Manager to deliver SEO link building campaigns.
- Best Practice - Stay abreast of and contribute to wider industry developments.
- Share Initiatives and Best Practices - Share initiatives, best practices, and results.
Requirements
- Hands-on Experience in SEO - Hands-on experience in an SEO-focused role, ability to lead and engage with direct reports.
- Strong Focus on Technical Aspects of SEO - Strong focus on the technical aspects of SEO.
- Working Knowledge of Link Building - Working knowledge of link building using various techniques.
- Experience Owning SEO Responsibilities - Experience owning SEO responsibilities at a site that derives its revenue through consumer traffic.
- Keyword Research and Strategy - Experience with keyword research and strategy, daily optimization, test plan construction, and in-depth analysis.
- Creating and Presenting Campaign Reports - Experienced in creating and presenting campaign reports, including ROI and conversion rates.
- Web Usability and Site Design - Strong understanding of web usability and site design, a quantitative approach to traffic measurement, and experience with collecting and interpreting site visitor statistics.
- Research Skills - Research skills to identify, build, and prioritize essential keyword sets.
- Problem Solving and Analytical Skills - Excellent problem-solving and analytical skills.
- Self-Management and Project Tracking - Ability to self-manage and keep track of multiple projects.
- Genuine Passion for SEO and Online Marketing - Genuine passion for SEO and online marketing.
- Content Marketing and Social Campaigns - Experience with content marketing and social campaigns.
