SEO Site Manager

4 weeks ago

Shirebrook, Derbyshire, United Kingdom Frasers Group Full time
About the Role

We are seeking a highly skilled SEO Site Manager to join our team at Frasers Group. As a key member of our digital marketing team, you will be responsible for developing and executing the SEO strategy for our allocated site/brand, and for the overall performance of it.

Key Responsibilities
  • SEO Performance: Own, drive, and optimize performance.
  • Delivering the SEO Strategy: Work with the SEO Lead to develop the site's SEO roadmap and strategy.
  • Keyword Research and Site Technical Issues: Carry out keyword research and manage site technical issues to support the SEO roadmap.
  • Team Management: Line management of the SEO Team assisting on the website, including probationary reviews, 1:1s, ER and hiring involvement, performance management, engagement with Frasers Group annual performance cycles.
  • Reporting and KPIs: Monitor and improve the site's KPIs and revenue targets.
  • Insight and Opportunity Analysis: Highlight opportunities and developments across the channel.
  • PR Campaigns: Work with the SEO Manager to deliver SEO link building campaigns.
  • Best Practice: Stay abreast of and contribute to wider industry developments.
Requirements
  • Hands-on Experience in an SEO-Focused Role: Ability to lead and engage with direct reports.
  • Strong Focus on the Technical Aspects of SEO: Working knowledge of link building using various techniques.
  • Experience Owning SEO Responsibilities at a Site: Experience with keyword research and strategy, daily optimization, test plan construction, and in-depth analysis.
  • Experienced in Creating and Presenting Campaign Reports: Strong understanding of web usability and site design. A quantitative approach to traffic measurement, and experience with collecting and interpreting site visitor statistics.
  • Research Skills: Ability to self-manage and keep track of multiple projects.
  • Genuine Passion for SEO and Online Marketing: Experience with content marketing and social campaigns.
About Us

Frasers Group is a leading retail company that is rethinking the retail experience. We are committed to building the world's most admired and compelling brand ecosystem. Our mission is to elevate the lives of the many with access to the world's best brands and experiences.

We offer a wide range of benefits and perks for our colleagues, including a benefits package, reward and recognition schemes, and opportunities for career growth and development.

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