SEO Site Manager

2 days ago

Shirebrook, Derbyshire, United Kingdom Frasers Group Full time
About the Role

We are seeking a highly skilled and experienced SEO Site Manager to join our team at Frasers Group. As a key member of our digital marketing team, you will be responsible for developing and executing the SEO strategy for our allocated site/brand, and for the overall performance of it.

The successful candidate will achieve this by leading their team to manage the website, increasing organic traffic and revenue, by way of information architecture improvements, content management, and SEO techniques. They will be data-driven and performance-minded, ensuring projects are prioritised accordingly and optimised to meet KPIs.

Key Responsibilities
  • SEO Performance - owning, driving and optimising performance.
  • Delivering the SEO Strategy - Work with the SEO Lead to develop the site's SEO roadmap and strategy
  • Keyword Research and Technical Issues - Carry out keyword research and manage site technical issues to support SEO roadmap.
  • Team Management - line management of the SEO Team assisting on the website, including: probationary reviews, 1:1s, ER and hiring involvement, performance management, engagement with Frasers Group annual performance cycles
  • Reporting and KPIs - monitor and improve the site's KPIs and revenue targets
  • Insight and Opportunity Analysis - highlight opportunities and developments across the channel
  • PR Campaigns - work with the SEO Manager to delivery SEO link building campaigns
  • Best Practice - stay abreast of and contribute to wider industry developments.
  • Share Initiatives and Best Practices - Share initiatives, best practices and results.
Qualifications
  • Hands-on Experience in SEO - Hands-on experience in an SEO-focused role. Ability to lead and engage with direct reports
  • Strong Focus on Technical SEO - Strong focus on the technical aspects of SEO.
  • Link Building Expertise - Working knowledge of link building using various techniques.
  • SEO Ownership - Experience owning SEO responsibilities at a site that derives its revenue through consumer traffic
  • Keyword Research and Strategy - Experience with keyword research and strategy, daily optimization, test plan construction, and in-depth analysis
  • Campaign Reporting - Experienced in creating and presenting campaign reports including ROI and conversion rates
  • Web Usability and Design - Strong understanding of web usability and site design. A quantitative approach to traffic measurement, and experience with collecting and interpreting site visitor statistics
  • Research Skills - Research skills to identify, build, and prioritise essential keyword sets
  • Problem Solving and Analytical Skills - Excellent problem solving and analytical skills
  • Self-Management and Project Tracking - Ability to self-manage and keep track of multiple projects
  • Passion for SEO and Online Marketing - Genuine passion for SEO and online marketing
  • Content Marketing and Social Campaigns - Experience with content marketing and social campaigns.

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