SEO Site Manager

2 months ago

Shirebrook, Derbyshire, United Kingdom Frasers Group Full time

About the Role

The SEO Site Manager will be responsible for developing and executing the digital marketing strategy for their allocated site/brand, and for the overall performance of it. The successful candidate will achieve this by leading their team to manage the website, increasing organic traffic and revenue, by way of information architecture improvements, content management, and digital marketing techniques.

Key Responsibilities:

  • SEO Performance - owning, driving and optimizing performance.
  • Digital Marketing Strategy - Work with the Digital Marketing Manager to develop the site's digital marketing roadmap and strategy.
  • Keyword Research - Carry out keyword research and manage site technical issues to support digital marketing roadmap.
  • Team Management - line management of the Digital Marketing Team assisting on the website, including: probationary reviews, 1:1s, ER and hiring involvement, performance management, engagement with Frasers Group annual performance cycles.
  • Reporting and KPIs - monitor and improve the site's KPIs and revenue targets.
  • Insight and Opportunity Analysis - highlight opportunities and developments across the channel.
  • PR Campaigns - work with the Digital Marketing Manager to delivery digital marketing link building campaigns.
  • Best Practice - stay abreast of and contribute to wider industry developments.
  • Share Initiatives - Share initiatives, best practices and results.

Qualifications

  • Hands-on Experience - Hands-on experience in a digital marketing-focused role. Ability to lead and engage with direct reports.
  • Strong Focus on Technical Aspects - Strong focus on the technical aspects of digital marketing.
  • Working Knowledge of Link Building - Working knowledge of link building using various techniques.
  • Experience in SEO Responsibilities - Experience owning SEO responsibilities at a site that derives its revenue through consumer traffic.
  • Experience with Keyword Research and Strategy - Experience with keyword research and strategy, daily optimization, test plan construction, and in-depth analysis.
  • Experience in Creating and Presenting Campaign Reports - Experienced in creating and presenting campaign reports including ROI and conversion rates.
  • Strong Understanding of Web Usability and Site Design - Strong understanding of web usability and site design. A quantitative approach to traffic measurement, and experience with collecting and interpreting site visitor statistics.
  • Research Skills - Research skills to identify, build, and prioritize essential keyword sets.
  • Excellent Problem Solving and Analytical Skills - Excellent problem solving and analytical skills.
  • Ability to Self-Manage - Ability to self-manage and keep track of multiple projects.
  • Genuine Passion for Digital Marketing - Genuine passion for digital marketing and online marketing.
  • Experience with Content Marketing and Social Campaigns - Experience with content marketing and social campaigns.

About Frasers Group

Frasers Group is a leading international retailer with a portfolio of brands that includes Sports Direct, House of Fraser, and Jack Wills. We are committed to delivering exceptional customer experiences and driving business growth through innovation and digital transformation.

What We Offer

  • Competitive Salary and Benefits Package - We offer a competitive salary and benefits package, including a bonus scheme and opportunities for career development.
  • Opportunities for Career Growth - We offer opportunities for career growth and development, including training and development programs and mentorship.
  • Collaborative and Dynamic Work Environment - We offer a collaborative and dynamic work environment, with a team of talented and motivated individuals who are passionate about delivering exceptional customer experiences.
  • Recognition and Rewards - We offer recognition and rewards for outstanding performance, including a peer-nominated scheme and a bonus scheme.

How to Apply

If you are a motivated and experienced digital marketing professional who is passionate about delivering exceptional customer experiences, we would love to hear from you. Please submit your application, including your CV and a cover letter, to our recruitment team.

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