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Digital Trading Strategist
2 months ago
About Frasers Group
Frasers Group is a leading global retail company with a diverse portfolio of iconic brands across the sports, luxury, and lifestyle sectors. We are committed to creating an exceptional customer experience and driving innovation in the retail industry.
The Role: Digital Trading Strategist
We are seeking a highly motivated and experienced Digital Trading Strategist to join our dynamic team. In this role, you will be responsible for developing and executing data-driven strategies to optimize online sales performance across all channels. You will work closely with cross-functional teams to ensure seamless integration of digital initiatives with overall business objectives.
Key Responsibilities:
- Develop and implement comprehensive digital trading plans aligned with brand strategies and market trends.
- Conduct in-depth analysis of customer data, website traffic, and sales performance to identify opportunities for growth and improvement.
- Manage and optimize paid advertising campaigns across various platforms, including search engine marketing (SEM), social media advertising, and display advertising.
- Collaborate with content marketing and SEO teams to ensure a cohesive online presence and drive organic traffic.
- Monitor industry best practices and emerging technologies to stay ahead of the curve in digital retail.
- Track key performance indicators (KPIs) and provide regular reports on campaign performance and ROI.
Qualifications:
- Proven experience in digital marketing, with a strong focus on e-commerce and online sales optimization.
- Deep understanding of digital analytics tools and techniques.
- Excellent analytical and problem-solving skills.
- Strong communication and interpersonal skills.
- Ability to work independently and as part of a team in a fast-paced environment.
