Digital Trading Manager

2 months ago

Shirebrook, Derbyshire, United Kingdom Frasers Group Full time
About the Role

We are seeking a highly skilled Digital Trading Manager to join our team at Frasers Group. As a key member of our digital team, you will be responsible for driving digital sales and developing a strong digital trading strategy.

Key Responsibilities
  • Develop and execute a commercial strategic plan to drive digital sales and improve conversion rates.
  • Manage the day-to-day trading and execution of multiple websites, including the development and execution of campaign, brand, and promotional strategies.
  • Oversee and guide team analysis of seasonal sales patterns to maintain commercial awareness and understanding of key competitors and customer behavior.
  • Collaborate with key stakeholders across digital and broader business teams to plan fascia digital trading calendars.
  • Lead the delivery and reporting of all on-site promotions and content activity.
  • Define and manage forward-looking / longer-term trading strategy, considering design and functionality improvements, contributing to product development and UX roadmaps.
  • Work with digital marketing teams to ensure product and trading strategies are supported by the digital marketing strategy for all channels.
  • Work with optimisation teams to ensure customer journey and all campaigns and promotions are supported to drive successful KPIs.
  • Work with brand marketing teams to ensure assets are commercial and use tooling to report back on asset performance.
  • Collaborate with key stakeholders to coordinate development and execution of evergreen and seasonal content requirements to drive SEO, customer engagement, and conversion.
  • Accountable for process of improving product content, supporting teams to resolve any issues as quickly as possible to optimise sales.
People Management
  • Demonstrate strong leadership and extensive people management skills.
  • Set clear objectives, goals, and development plans.
  • Build an effective and motivated team, to work as more than a collection of individuals.
  • Be an active and positive contributor to the team, contributing to the overall digital strategy.
  • Represent the Digital Trading Team across the wider business, ensuring digital KPIs are understood and achievable for all.
Requirements
  • Valid working rights for the UK.
  • Analytical with strong reporting skills, advanced Google Analytics, Contentsquare, and Excel user.
  • Experience working within e-commerce platforms.
  • Experience driving both day-to-day improvements and larger strategic projects that contribute to sales growth.
  • Experience in team management and development.
  • Independent, self-motivated, and proactive.
  • At least 5 years of experience in a similar digital role in a retail or consumer brand.

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