Digital Trading Lead

2 months ago

Shirebrook, Derbyshire, United Kingdom Frasers Group Full time

About the Role

We are seeking a highly skilled Digital Trading Lead to join our team at Frasers Group. As a key member of our digital trading team, you will be responsible for driving the commercial model and reporting to make strategic recommendations to increase digital sales and on-site experience.

Key Responsibilities

  • Responsibility for the success and delivery of digital sales; including forecasting profit and revenue targets
  • Work with the Group Head of Digital Trading to define, develop and deliver a Digital strategy in line with the key brand and business commercial objectives
  • Manage effective trading performance structure, including meetings, and insight packs, working collaboratively across all key departments to capture customer and market insight and feedback, ensuring that the week-to-week performance movements are incorporated into the forecast and remedial actions taken where appropriate.
  • Devise and drive a performance and data analysis plan to inform and support growth using analytical tools.
  • Present ideas and analysis to wider teams to align business processes and projects
  • Lead and own with key stakeholders the digital trading calendar, ensuring campaigns, promotions and trading initiatives are actioned and executed with the optimisation of customer journey always in the forefront
  • Work with the Digital Marketing team to ensure product & trading strategies are supported and aligned with the digital marketing strategy for all channels including SEO, PPC, Paid Social, Affiliates and Loyalty
  • Accountable for optimisation of site navigation, customer journey and product placement strategies to drive digital improvements to conversion rates and digital KPI's
  • Working with the CRO and UX teams to contribute to and influence the prioritisation of the development roadmap

Requirements

  • Demonstrate strong leadership and extensive people management skills
  • Set clear objectives and goals, ensuring digital KPI's are understood and achievable for all
  • Build an effective and motivated team, to work as more than a collection of individuals
  • Be an active and positive contributor to the team, contributing to the overall digital strategy
  • People management
  • Valid working rights for the EMEA countries
  • Analytical with strong reporting skills, advanced Google Analytics and Excel user
  • Experience working within e-commerce platforms
  • At least 7 years of experience in a similar eCommerce role in a retail or consumer brand

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