Senior Affiliate Marketing Manager

2 weeks ago

London, Greater London, United Kingdom carwow Full time

About Carwow

Carwow is a leading online car-changing destination, driven by a passion for getting people into the right cars. With a portfolio of personality-rich automotive brands, including Carwow, Auto Express, evo, Driving Electric, and Car Buyer, we're building a go-to destination for car-changing.

Our journey started as a simple reviews site, but we've since grown into one of the largest online car-changing destinations in Europe, with over 10 million customers using our platform to buy and sell cars. Last year, we experienced significant growth, with nearly £3 billion worth of cars bought on our site, and £ of cars listed for sale through our Sell My Car service.

In 2024, we made a strategic acquisition, doubling our audience overnight. Together, we now have one of the biggest YouTube channels in the world, with over 1 billion annual views, sell 1 million print copies of our magazines, and have an annual web content reach of over 350 million.

Why Work with Us?

We're a winner of the prestigious Culture 100 award, recognizing the most loved and happiest tech companies to work for. We've also recently raised $52 million in funding, led by global venture capital firm Bessemer Venture Partners, to accelerate our growth plans.

As pioneers, we're always driving for new territory and positive change. Our work as a group is never done, and we're committed to building new experiences, launching new titles, and listening to drivers.

As a member of our team, you'll be part of a dynamic and innovative environment, championing drivers and the automotive industry, and acting as a disruptor. We're not afraid to fail, but we learn fast when we do.

About the Role

This is a key marketing role in our drive to diversify our channel mix and find new customer audiences for Carwow UK. As the Partner & Affiliate Marketing Manager, you'll be responsible for developing and optimizing our strategy for key partners in the UK market.

You'll build and strengthen relationships with existing partners, develop new relationships with affiliates and strategic partners, and own the implementation and management of affiliate programs with direct partners. You'll work closely with the Growth Marketing Manager, Brand Marketing team, and Strategic Partnerships.

Key Responsibilities

  • Develop and execute a comprehensive affiliate marketing strategy aligned with Carwow's overall business objectives.
  • Identify and recruit high-performing partners, negotiate lucrative deals, and foster long-term, win-win relationships.
  • Oversee the entire affiliate program lifecycle, from partner recruitment and onboarding to ongoing performance optimization.
  • Analyse campaign performance using various in-house and platform tracking technologies to identify improvement opportunities and develop data-driven strategies for maximising program impact.
  • Work closely with our Commercial and Brand Marketing teams to develop compelling marketing materials that resonate with our target audience and drive partner engagement.
  • Expand Carwow's affiliate network independently, identifying and recruiting strategic partners who perfectly align with our brand values and target audience.
  • Regularly update the business on program performance and produce bespoke reports for our affiliate partners.

Requirements

  • Proven track record of success in building and managing high-performing affiliate programs.
  • In-depth knowledge of affiliate networks, tracking technologies, and affiliate program management best practices.
  • Expertise with industry-leading affiliate platforms (AWIN, Impact, etc).
  • Strong analytical skills with the ability to interpret and optimise KPIs to drive program growth.
  • Excellent communication and relationship-building skills to foster strong partnerships with a diverse network of affiliates and build internal relationships.
  • Ability to communicate complex ideas and strategies with clarity and impact.
  • Proactive, results-oriented, and a self-starter with the ability to drive projects and initiatives independently.

What We Offer

  • Hybrid working that works around you.
  • Competitive salary to fund that dream holiday to Bali.
  • Matched pension contributions for a peaceful retirement.
  • Share options - when we thrive, so do you.
  • Vitality Private Healthcare, for peace of mind, plus eyecare vouchers.
  • Life Assurance for (even more) peace of mind.
  • Monthly coaching sessions with Spill - our mental wellbeing partner.
  • Enhanced holiday package, plus bank holidays.
  • 28 days annual leave.
  • 1 day for your wedding.
  • 1 day off when you move house - because moving's hard enough without work.
  • On your third year anniversary, you get 30 days of annual leave per year.
  • On your tenth year anniversary, you get 35 days of annual leave per year.
  • Option to buy 3 extra days of holiday per year.
  • Work from abroad for a month (due to popular demand, this offer excludes the moon).
  • Inclusive parental, partner and shared parental leave, fertility treatment and pregnancy loss policies.
  • Bubble childcare support and discounted nanny fees for the little ones.
  • The latest tech (Macbook or Surface) to power your gif-sending talents.
  • Up to £500/€550 home office allowance for that massage chair you've been talking about.
  • A generous learning and development budget to help you master your craft.
  • Regular social events, tech lunches, coffee with the exec sessions, book clubs, social events/anything else you pester us for.
  • Refer a friend, get paid. Repeat for infinite money.

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