Senior Acquisition and Welcome Officer – DRTV/Print Specialist

2 weeks ago

London, Greater London, United Kingdom Angela Mann Recruitment Full time
About the Role

We are seeking an experienced Senior Acquisition and Welcome Officer to join our team at Angela Mann Recruitment. As a key member of our Acquisition and Welcome Team, you will play a pivotal role in achieving ambitious plans for growth by managing channels such as DRTV and delivering, testing, and scaling up a variety of other activities.

Key Responsibilities
  • Channel Management: Work with media, telemarketing, and SMS agencies, digital in-house experts, to propose annual testing plans across all elements.
  • Campaign Planning and Management: Plan and manage campaigns from start to finish, on time and to budget.
  • Creative Development: Develop new DRTV creatives and test adapts as required.
  • Collaboration and Communication: Work closely with digital colleagues to ensure all DRTV ads have digital activity to support, from PPC, to integrated social ads, to home page and landing page content.
  • Results Tracking and Analysis: Regularly review and summarise monthly media plans, telemarketing scripts, and SMS copy. Set up and maintain tracking of results, contribute to monthly media reviews to optimise results, collate and share quarterly internal review analysis.
  • Strategic Leadership: Act as key point of contact for DRTV, sharing learning and championing the role DRTV plays in wider strategy.
  • Data-Driven Decision Making: Follow audience and data-led approach to campaign management, using insights to inform campaigns and use test-and-learn approach, to maximise results.
Requirements
  • Experience: Experience working in similar fundraising marketing roles, such as Individual Giving, Direct Marketing, Marketing Campaigns, with excellent campaign management and analytical skills.
  • Channel Management: Experience of campaign managing channels such as DRTV, print, telemarketing, email.
  • Analytical Skills: Excellent analytical skills to analyse and interpret complex data into reports, and using insight to inform plans.
  • Creative and Media Testing: Experience of optimising campaigns from creative, content, and media testing and regularly sharing updates on progress.
  • Project Management: Excellent organisational and project/campaign management skills, able to plan schedules, manage, and prioritise multiple tasks from start to finish, to agreed time and budget.
  • Supplier Management: Experience of managing third-party suppliers to agreed KPIs and service level agreements.

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