Customer Relationship Management Lead
3 weeks ago
Company Overview
At Frasers Group, we are redefining the retail landscape. Through innovative digital solutions and exceptional in-store experiences, we provide our customers with access to the finest sports, premium, and luxury brands worldwide. As a frontrunner in the sector, we are enhancing the retail journey for our customers through our portfolio of renowned brands, including Sports Direct, FLANNELS, USC, Frasers, and GAME.
Why Consider Joining Us?
Our Vision – we aspire to create the most respected and captivating brand ecosystem in the industry.
Our Mission – we aim to enrich the lives of many by providing access to the world's leading brands and experiences.
At Frasers Group, we embrace a culture of boldness and innovation. Our team members are forward-thinking individuals who are motivated to step beyond their comfort zones to transform the future of retail, welcoming challenges along the way. The opportunity for career advancement is substantial, and the experience is unparalleled. To maximize this potential, you should embody our core principles:
Think Beyond Boundaries - Act swiftly, boldly, and collaborate with your team. Take Ownership and Believe in Yourself - Master the fundamentals, take charge of your responsibilities, and drive results. Stay Relevant - Be pertinent to our people, our partners, and the environment.Are you prepared to join the Fearless?
Role Overview
As a CRM Lead, you will play a pivotal role in fostering stronger and more meaningful connections with our clientele, enhancing engagement, retention, and customer value through strategic CRM initiatives and data-driven insights.
Oversee and guide the team in an ongoing experimentation and learning strategy to continuously enhance CRM communications. Manage a CRM Executive focused on optimizing all CRM activities across the organization. Leverage customer data, modeling, and insights to craft and refine segmentation and content strategies for personalized customer journeys that drive value and effectiveness. To meet performance objectives, you will lead the team in planning and executing omni-channel journeys utilizing customer-data-driven segmentation and propensity models. By harnessing insights, you will devise strategies that uncover and maximize value within the existing customer database. Frasers Group is transitioning to a data-centric approach utilizing Segmentation, Lifetime Value, Intent, and Next Best Action modeling. This necessitates a shift in the CRM strategy to be genuinely customer-focused rather than channel execution-oriented. You will apply your customer data and omni-channel expertise to facilitate this transition while enhancing delivery effectiveness. Produce weekly and monthly reports concentrating on CRM campaigns and database performance, sharing results with the broader organization. Manage the relationship with the email service provider, ensuring that all aspects of the platform are optimized and utilized to their fullest potential.Required Qualifications
Proven experience in a similar role, working with customer databases in a quantitative and analytical context. Strong leadership capabilities and management experience. Comprehensive knowledge of CRM platforms, email service providers, and marketing automation tools. A proactive mindset, capable of working independently with minimal supervision. Results-oriented and focused on delivery, with enthusiasm, energy, and determination to achieve outcomes, including influencing related teams. Highly analytical, with the ability to manage, manipulate, and derive meaningful insights from large datasets.-
Customer Relationship Management Lead
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Shirebrook, Derbyshire, United Kingdom Frasers Group Full timePosition Overview As a pivotal member of our team, the Customer Relationship Management Lead will play a crucial role in enhancing customer engagement and loyalty through strategic CRM initiatives and insightful data analysis. Oversee and guide the team in implementing a continuous improvement strategy for CRM communications. Manage a CRM Executive to...
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