CRM Manager

5 days ago

Shirebrook, Derbyshire, United Kingdom Frasers Group Full time

About the Role

We are seeking a highly skilled CRM Manager to join our team at Frasers Group. As a key member of our marketing team, you will be responsible for building and maintaining strong relationships with our customers, driving engagement and retention, and increasing customer value through effective CRM strategies and data-driven insights.

Key Responsibilities

  • Develop and implement CRM strategies to drive customer engagement and retention
  • Manage and support the team in developing and executing CRM communications
  • Collaborate with the CRM Executive to optimize all CRM activities across the group
  • Use customer data, modeling, and insights to design and optimize segmentation and content approaches for personalized customer journeys
  • Develop and lead the team to plan and deliver omni-channel journeys utilizing customer-data-based segmentation and propensity models
  • Embed a customer-led approach to CRM strategy, shifting from channel execution-focused to customer-centric
  • Deliver weekly and monthly reports on CRM campaigns and database performance, feeding results back to the wider business
  • Owning the relationship with the email service provider, ensuring all areas of the platform are optimized and used to their full potential

Requirements

  • Previous experience in a similar role working with customer databases in a numerate and analytical capacity
  • Strong leadership skills and management experience
  • Broad knowledge of CRM platforms/ESPs/marketing automation programs
  • A self-starter mindset, with the ability to work under minimal supervision and guidance
  • Results-driven and delivery-focused, with enthusiasm, energy, and determination to achieve results
  • Highly numerate, with the ability to manage, manipulate, and gain meaningful insights and actions from large data sets

About Us

Frasers Group is a leading retail and leisure business, with a strong focus on customer experience and data-driven decision making. We offer a wide range of benefits and perks to our employees, including a competitive salary, comprehensive benefits package, and opportunities for career development and growth.

What's Next?

  • Our Recruitment Team will review applications and contact all candidates to discuss the next steps
  • Shortlisted applicants may be asked to confirm a few key details before being booked in for a first-stage interview with the Recruiter
  • Further interview stages will be conducted with the Hiring Manager and wider team, which may include a presentation or task to assess skills and experience

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