CRM Executive

7 days ago


Shirebrook, Derbyshire, United Kingdom Frasers Group Full time
About the Role

We are seeking a highly skilled CRM Executive to join our team at Frasers Group. As a key member of our customer relationship management team, you will play a crucial role in building and maintaining strong relationships with our customers, driving engagement and retention, and increasing customer value.

Key Responsibilities
  • Develop and implement effective CRM strategies to drive customer engagement and retention.
  • Work closely with our Digital Trading Manager to deliver the CRM strategy for our premium and luxury websites.
  • Manage and optimize email and mobile app notifications to improve customer experience and drive business results.
  • Responsible for the briefing, creative, segmentation, scheduling, and delivery of all email and mobile app notifications.
  • Implement ongoing test and learn strategy to continually improve CRM communications.
  • Deliver weekly and monthly reports focusing on email and mobile app notification performance, feeding results back to the wider business.
  • Identify key customer segments and target them across relevant programs.
  • Build a good relationship with our email service provider, ensuring that all areas of the platform are utilized and optimized.
  • Stay up-to-date on industry insights and email marketing trends.
Requirements
  • Proven experience in CRM and email marketing, particularly in the luxury retail sector.
  • Excellent commercial skills and ability to work in a fast-paced environment.
  • Strong analytical and problem-solving skills, with the ability to provide insights and recommendations.
  • Excellent communication and interpersonal skills, with the ability to work effectively with cross-functional teams.
  • Experience working with email service providers and data analysis tools.
  • Ability to manage and deliver multiple campaigns simultaneously.
What We Offer

As a CRM Executive at Frasers Group, you will have the opportunity to work with a dynamic and forward-thinking team, driving innovation and excellence in the luxury retail sector. We offer a competitive salary and benefits package, as well as opportunities for professional growth and development.


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