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CRM Executive

2 months ago


Shirebrook, Derbyshire, United Kingdom Frasers Group Full time
About the Role

We are seeking a highly skilled and experienced CRM Executive to join our team at Frasers Group. As a key member of our customer relationship management team, you will play a crucial role in building and maintaining strong relationships with our customers, driving engagement and retention, and increasing customer value.

Key Responsibilities
  • Email and Mobile App Management: Own and manage email and mobile app calendars for our websites, aligning with wider teams to support business objectives.
  • Campaign Development: Responsible for briefing, creative, segmentation, scheduling, and delivery of all email and mobile app notifications, as well as automated lifecycle campaigns.
  • Test and Learn Strategy: Implement an ongoing test and learn strategy to continually improve CRM communications.
  • Reporting and Analysis: Deliver weekly and monthly reports focusing on email and mobile app notification performance, feeding results back to the wider business.
  • Customer Database Growth: Responsible for increasing the engaged customer database and their value, identifying key customer segments, and targeting them across relevant programs.
  • Relationship Building: Build a good relationship with the email service provider, ensuring that all areas of the platform are utilized and optimized.
  • Industry Insights: Keep up-to-date on industry insights and email marketing trends.
Requirements
  • Self-Starter Mindset: A self-starter mindset, with the ability to work under minimal supervision and guidance.
  • Results-Driven: Results-driven and delivery-focused.
  • Excellent Communication Skills: Excellent communication skills.
  • Educated to Degree Level: Educated to degree level.
  • Experience in Email Service Providers: Experience in working with an email service provider.
  • Experience in Data Analysis and Segmentation: Experience in working with data analysis and segmentation.
  • Desirable Experience: Experience in the retail sector is desirable, though not essential.
  • Strong Project Management: Strong project management skills, with the ability to manage and deliver several campaigns at the same time.
About Us

Frasers Group is a leading retail company with a strong presence in the UK and Europe. We are committed to delivering exceptional customer experiences and building long-term relationships with our customers. We offer a wide range of benefits and perks to our employees, including a competitive salary, comprehensive training and development opportunities, and a dynamic and supportive work environment.