CRM Manager

6 days ago


Shirebrook, Derbyshire, United Kingdom Frasers Group Full time
About the Role

We are seeking a highly skilled CRM Manager to join our team at Frasers Group. As a key member of our marketing department, you will be responsible for developing and implementing effective CRM strategies to drive customer engagement and retention.

Key Responsibilities
  • Manage and support a team to continually improve CRM communications and optimize customer interactions
  • Lead the optimization of all CRM activities across the group, ensuring alignment with business objectives
  • Design and optimize segmentation and content approaches for personalized customer journeys, leveraging customer data and insights
  • Develop and lead the team to plan and deliver omni-channel journeys, utilizing customer-data based segmentation and propensity models
  • Embed a customer-led approach, shifting the CRM strategy from channel execution focused to customer-centric
  • Deliver weekly and monthly reports on CRM campaigns and database performance, providing actionable insights to the wider business
  • Own the relationship with the email service provider, ensuring optimal platform utilization
Requirements
  • Previous experience in a similar role, working with customer databases in a numerate and analytical capacity
  • Strong leadership skills and management experience
  • Broad knowledge of CRM platforms, ESPs, and marketing automation programs
  • A self-starter mindset, with the ability to work under minimal supervision and guidance
  • Results-driven and delivery-focused, with a passion for achieving results through influence and collaboration
  • Highly numerate, with the ability to manage, manipulate, and gain meaningful insights from large data sets
About Us

Frasers Group is a leading retail company, rethinking the retail experience through digital innovation and unique store experiences. We are committed to elevating the lives of our customers and employees through access to the world's best brands and experiences.

We offer a wide range of benefits and perks, including a benefits package, reward and recognition programs, and opportunities for career growth and development.


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