Head of Brand and Marketing
4 days ago
Job Summary
Hays Specialist Recruitment Limited is seeking a highly skilled and experienced Head of Brand and Marketing to join their team. As a key member of the leadership team, you will be responsible for developing and executing brand strategies and marketing campaigns that drive business growth and enhance the company's reputation.
Key Responsibilities
- Develop and execute brand strategies and marketing campaigns that align with business objectives and resonate with the target audience.
- Shape the brand's identity and voice, ensuring consistent representation across all touchpoints.
- Plan and manage cross-functional marketing campaigns to strengthen brand positioning, identify growth opportunities, and make data-driven decisions to optimize campaigns.
- Build strong relationships with internal teams, external partners, and stakeholders to integrate brand strategies into broader initiatives.
- Collaborate with cross-business unit leaders to align brand strategy with business goals and engage with leadership.
- Ensure consistent brand representation across all marketing initiatives, integrating brand messaging and values into product development and customer experience.
- Manage brand budgets to achieve business goals and maximize ROI, monitoring expenditures and adjusting strategies based on performance data.
- Ensure financial accountability and transparency in budget management and acquisition reporting.
- Utilize advanced analytics to assess brand performance and make data-driven decisions, tracking key metrics related to brand awareness, perception, and engagement.
Requirements
- Previous experience in a marketing or brand role with knowledge of brand management, marketing strategy, and project management.
- Proven leadership skills with the ability to drive marketing campaigns and develop high-performing teams.
- Strong communication skills with the ability to build relationships with key stakeholders.
What We Offer
- Salary up to £60,000 per annum
- Hybrid working arrangement with 3 days in office and 2 days from home.
- 23 days annual leave + 8 Bank Holidays
- Discounts on various products and services
- Pension Scheme with up to 4% Company matched.
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