Head of Brand and Marketing

4 days ago


Norwich, Norfolk, United Kingdom Hays Specialist Recruitment Limited Full time

Job Summary

Hays Specialist Recruitment Limited is seeking a highly skilled and experienced Head of Brand and Marketing to join their team. As a key member of the leadership team, you will be responsible for developing and executing brand strategies and marketing campaigns that drive business growth and enhance the company's reputation.

Key Responsibilities

  • Develop and execute brand strategies and marketing campaigns that align with business objectives and resonate with the target audience.
  • Shape the brand's identity and voice, ensuring consistent representation across all touchpoints.
  • Plan and manage cross-functional marketing campaigns to strengthen brand positioning, identify growth opportunities, and make data-driven decisions to optimize campaigns.
  • Build strong relationships with internal teams, external partners, and stakeholders to integrate brand strategies into broader initiatives.
  • Collaborate with cross-business unit leaders to align brand strategy with business goals and engage with leadership.
  • Ensure consistent brand representation across all marketing initiatives, integrating brand messaging and values into product development and customer experience.
  • Manage brand budgets to achieve business goals and maximize ROI, monitoring expenditures and adjusting strategies based on performance data.
  • Ensure financial accountability and transparency in budget management and acquisition reporting.
  • Utilize advanced analytics to assess brand performance and make data-driven decisions, tracking key metrics related to brand awareness, perception, and engagement.

Requirements

  • Previous experience in a marketing or brand role with knowledge of brand management, marketing strategy, and project management.
  • Proven leadership skills with the ability to drive marketing campaigns and develop high-performing teams.
  • Strong communication skills with the ability to build relationships with key stakeholders.

What We Offer

  • Salary up to £60,000 per annum
  • Hybrid working arrangement with 3 days in office and 2 days from home.
  • 23 days annual leave + 8 Bank Holidays
  • Discounts on various products and services
  • Pension Scheme with up to 4% Company matched.


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