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Marketing Campaign Strategist

2 months ago

Norwich, Norfolk, United Kingdom Acteon Group Ltd. Full time
Job Description

Acteon Group Ltd. is seeking a highly skilled Marketing Campaign Lead to join their team on a full-time, permanent basis.

The successful candidate will be responsible for delivering global campaigns on priority issues for both Acteon and our business lines to drive strategic goals and maximize return on marketing spend.

Key Responsibilities:
  • Develop and implement a comprehensive media, marketing, PR, and communications strategy to support and deliver all aspects of a campaign.
  • Build and maintain a detailed and accurate knowledge of each campaign area to maximize opportunities through the most effective communication approach.
  • Collaborate with integrated service leads, technical authorities, marketing automation strategy manager, and head of marketing communications to ensure marketing, communication, and campaign activity is focused and driving change.
  • Provide long-term horizon scanning for a campaign, including identification of risks/opportunities, and manage short-term planning.
  • Plan marketing communications, set clear objectives, gather and interpret audience insight, select appropriate digital channels with peers to drive the change programme for 'digital first'.
  • Develop, write, and deliver persuasive copy for all content produced.
  • Oversee the quality of content created by third-party copywriters and designers to ensure style guidelines and brand identity are adhered to.
  • Build and develop external alliances/relationships with decision-makers across a wide range of sectors and with current and future partner organizations that support and can help us achieve our mission.
  • Develop a communication plan to promote campaign priorities and organizational change, in consultation with senior business leaders and representative stakeholders from across Acteon and our business lines.
  • Manage a busy workload through effective project management, including managing the annual campaign budget with the head of marketing communications and marketing automation strategy manager.
Requirements:
  • Degree, diploma, or qualification in marketing and/or proven relevant experience.
  • Minimum of five years marketing/campaign management experience with a proven track record of achievement and delivery.
  • Relevant industry experience gained from the renewables, oil and gas, and/or marine construction industries would be desirable but not essential.
  • Devising and implementing marketing and campaign strategies for technical portfolios.
  • Working in a large organization, developing, and managing external communication activities, plans, and marketing material.
  • Strong project management skills with demonstrable experience of successfully managing change programmes with multiple stakeholders.
  • Comfortable commissioning channel-specific content in multiple formats, tailoring products according to audience needs and using insight and analytics to optimize.
  • Analytical mindset with a creative, innovative approach to problem-solving.
  • Creativity, with a flair for storytelling, copywriting, an eye for design, and the willingness to take a hands-on approach alongside creative specialists to deliver best-in-class content.
  • Excellent organizational skills with real attention to deadlines and detail, very high-quality standards, and principles when it comes to brand integrity and acting against insights.
  • Understand how marketing activity and digital and online platforms can provide the highest return to generate qualified leads.
  • A hands-on user of digital platforms (e.g. web, mobile, social media, digital advertising, SEO, CMS, and CRM platforms).
  • Budget management, assessing the financial needs of an organization and implementing budget processes.