Global Marketing Strategist

1 day ago

Norwich, Norfolk, United Kingdom NielsenIQ Full time
Job Title: Global Marketing Strategist

About the Role:

We are seeking a highly experienced Global Marketing Strategist to lead the development and implementation of our global marketing strategy. The successful candidate will be responsible for driving business growth through effective marketing campaigns and initiatives.



About You:

To be successful in this role, you will need to have a strong background in marketing, with a proven track record of delivering successful campaigns and initiatives. You will also need to have excellent communication and leadership skills, with the ability to work effectively across different teams and stakeholders.



Key Responsibilities:


  • Develop and implement a global marketing strategy that aligns with our business objectives
  • Lead the development and implementation of global campaigns across all channels
  • Manage the launch of new solutions and initiatives, identifying audience segmentation for both internal and external stakeholders
  • Oversee the creation of marketing content, including copywriting, design, video, and other creative materials
  • Manage financial budgets and oversee the CRM email marketing automation platform
  • Work with the global leadership team to coordinate and manage internal communications and support with charity initiatives
  • Partner and collaborate with wider Marketing & Comms community to drive awareness of Brandbank across the wider commercial organisations


Requirements:




  • University Degree (Master or higher) in marketing, communications, business management or equivalent experience
  • 8–10 years of experience in Marketing, Digital Marketing or Account Management, preferably in FMCG or related industry or at marketing agencies with respective clientele
  • Comprehensive knowledge of revenue marketing and digital marketing, experience in content marketing and in steering agencies with measurable results
  • Proficient in MS software packages along with CRM suites and marketing automation tools such as MS Dynamics
  • Skilled and experienced in strategic planning and execution of digital marketing campaigns on regional/local digital channels
  • Language Fluency and Proficiency in English
  • Team leadership experience preferred


Core Competencies:




  • Ability to have a strategic marketing perspective in enabling business growth while keeping a "roll up your sleeves" mentality and hands-on approach
  • Ability to manage and successfully partner with global, region and country stakeholders, especially but not limited to commercial leaders
  • Results-driven and savvy in data analysis when measuring campaigns' impact and adjusts strategy accordingly
  • Ability to operate and lead in complex matrixed and high paced organization, adept communicator and entrepreneurial influencer, with strong execution skills to deliver results under pressure
  • Ability to identify and solve or escalate potential challenges, issues and barriers to communication effectiveness and using influence, diplomacy, critical-thinking and creative problem-solving to address them
  • Outstanding communication skills with the ability to translate marketing to both commercial and external stakeholders


About NielsenIQ:

NielsenIQ is the world's leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. We are committed to reflecting the diversity of our clients, communities, and markets within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products.



Our Benefits:


  • Flexible working environment
  • Volunteer time off
  • LinkedIn Learning
  • Employee-Assistance-Program (EAP)


About Us:

NielsenIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world's population. For more information, visit NIQ.com



Contact Us:

We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class. Our global non-discrimination policy covers these protected classes in every market in which we do business worldwide.

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