Performance Marketing Executive
3 weeks ago
Position Overview
Kurt Geiger | Company Overview
We are a vibrant and inclusive brand specializing in footwear and accessories, driven by a culture of kindness. Our mission is to empower our team members to embrace their individuality, inspired by the dynamic spirit of London. For over five decades, our talented designers have been crafting unique and authentic products from our headquarters in London. The rainbow symbolizes our commitment to community and the diverse expressions of personal style.
Our Values
We stand united: For Love | For Diversity | For Change | For Equality | For Kindness | For Freedom | For Unity Against Racism
About Our Digital Team
The Digital Team at Kurt Geiger is a pioneering, fully integrated function within our organization. We have cultivated a diverse and inclusive workforce that operates across various domains: Backend Systems and Engineering, Platforms, Marketing, and Customer Service. Our in-house team of over 100 digital professionals collaborates with global partners to deliver exceptional retail technology, focusing on future growth. We thrive in a fast-paced, Agile environment, emphasizing individual leadership development through an integrated Excellence Framework to ensure every team member reaches their full potential while achieving business goals aligned with our Global Digital Brands. Significant investments have been made in our technology to enhance our infrastructure and thought leadership, placing technology at the core of our growth strategy.
Digital Marketing Division
Our performance marketing division is recognized for its ability to drive incremental and profitable growth in customer acquisition and retention. By leveraging cutting-edge technology, strategic partnerships, and skilled internal talent, we consistently deliver measurable success across our direct-to-consumer brands in both domestic and international markets. We maintain a balanced approach, focusing on both detailed execution and broader industry trends, including privacy regulations and the evolving digital landscape.
Role Responsibilities
We are seeking a seasoned Digital Marketing professional to join our expanding E-Commerce Team, focusing on our international markets. Reporting to the Digital Marketing Manager, you will collaborate with the Digital Marketing Assistant to execute campaigns and analyze paid digital marketing efforts for our direct-to-consumer sites.
Key Activities
- Online media planning and execution across various channels, including Paid Search, Paid Social, Display, and Affiliate marketing.
- Collaboration with external partners, including creative agencies and media outlets.
Data Analysis and Reporting
- Conducting comprehensive customer data analysis and profiling.
- Implementing strategies for customer acquisition and retention.
- Designing and executing effective data capture initiatives.
- Creating customer loyalty and reward programs.
- Utilizing customer insights to drive targeted multi-channel campaigns.
- Employing analytics tools to assess the performance of digital marketing activities.
Candidate Profile
- Strong analytical skills with a focus on data-driven decision-making.
- Experience in a Digital or E-Commerce Marketing role, either in-house or agency.
- Proficiency in Google Analytics and social media platforms is preferred.
- Experience in international markets is a plus.
- Ability to manage budgets and meet deadlines effectively.
Employee Benefits
- Access to a 24-hour virtual GP service.
- Additional time off during the holiday season.
- Exclusive product discounts.
- Discounts at partner retailers.
- Half-day Fridays once a month.
- Opportunities for sample sales.
- Flexible summer hours.
- Gym membership discounts.
- Enhanced pension scheme with life assurance.
If you join us, you will be part of a company that values its people as the driving force behind our success, fulfilling our vision of becoming the leading multi-channel retailer of luxury footwear and accessories. We operate in a dynamic environment where adaptability is key, and we reward dedication and commitment with a comprehensive benefits package and genuine opportunities for career advancement.
We stand united: For Love | For Diversity | For Change | For Equality | For Kindness | For Freedom | Against Racism
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