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Performance Marketing Specialist

2 months ago

London, Greater London, United Kingdom Executive Facilities Full time

**Executive Facilities** is seeking an experienced **Marketing Data Analyst** for a 12-month contract. As a key member of our team, you will analyze current marketing campaigns and performance to maximize return on media and advertising spend for our business.

**Responsibilities**

  • Deliver actionable insights to the marketing team to inform data-driven decisions and optimize media spend.
  • Measure and report on the ROI of online advertising campaigns, identifying areas for improvement and opportunities for growth.
  • Develop and maintain dashboards to track key performance indicators (KPIs) and provide data-driven recommendations to the marketing team.
  • Collaborate with the sales operations team to streamline the lead pipeline and develop a robust lead scoring model.

**Requirements**

  • Hands-on experience with marketing analysis, lead scoring, attribution modeling, and advertising effectiveness.
  • Strong understanding of digital marketing channels, including SEM strategies, PPC, and digital media campaigns.
  • Proficiency in SQL and experience with data visualization tools such as Tableau or QlikSense.
  • Excellent stakeholder management and communication skills.
  • Experience with experimentation and statistical analysis (A/B testing, digital revenue attribution) is a plus.

**What We Offer**

  • A dynamic and supportive work environment.
  • A competitive compensation package.
  • Opportunities for professional growth and development.