Performance Marketing Analyst
5 days ago
Our client, a leading provider of executive facilities, is seeking an experienced Marketing Data Analyst for a 12-month contract. You will analyze current marketing campaigns and performance to maximize return on media and advertising spend for the business.
Key Responsibilities
- Deliver actionable insights across the marketing team to inform data-driven decisions and optimize media spend for maximum ROI.
- Measure and report on the effectiveness of online advertising campaigns, including the impact of above-the-line media on lead generation.
- Develop and maintain dashboards to track marketing and sales key performance indicators (KPIs), providing a comprehensive understanding of campaign performance and audience engagement.
- Collaborate with the sales operations team and global partners to streamline the lead pipeline and develop a robust lead scoring model.
Requirements
- Proven experience in marketing analysis, lead scoring, attribution modeling, and advertising effectiveness to drive marketing performance.
- Strong understanding of various marketing channels, including search engine marketing (SEM) strategies, pay-per-click (PPC) advertising, digital media campaigns, and in-person events.
- Advanced SQL skills and experience with data visualization tools, such as Tableau or QlikSense.
- Excellent stakeholder management, partnership, and influence skills.
- Experience with experimentation and statistical analysis, including A/B testing and digital revenue attribution, is highly desirable.
What We Offer
- A dynamic and supportive work environment.
- A long-term contract with opportunities for growth and development.
- A casual dress code and a free breakfast.
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