Performance Marketing Analyst

5 days ago


London, Greater London, United Kingdom Executive Facilities Full time

Our client, a leading provider of executive facilities, is seeking an experienced Marketing Data Analyst for a 12-month contract. You will analyze current marketing campaigns and performance to maximize return on media and advertising spend for the business.

Key Responsibilities

  • Deliver actionable insights across the marketing team to inform data-driven decisions and optimize media spend for maximum ROI.
  • Measure and report on the effectiveness of online advertising campaigns, including the impact of above-the-line media on lead generation.
  • Develop and maintain dashboards to track marketing and sales key performance indicators (KPIs), providing a comprehensive understanding of campaign performance and audience engagement.
  • Collaborate with the sales operations team and global partners to streamline the lead pipeline and develop a robust lead scoring model.

Requirements

  • Proven experience in marketing analysis, lead scoring, attribution modeling, and advertising effectiveness to drive marketing performance.
  • Strong understanding of various marketing channels, including search engine marketing (SEM) strategies, pay-per-click (PPC) advertising, digital media campaigns, and in-person events.
  • Advanced SQL skills and experience with data visualization tools, such as Tableau or QlikSense.
  • Excellent stakeholder management, partnership, and influence skills.
  • Experience with experimentation and statistical analysis, including A/B testing and digital revenue attribution, is highly desirable.

What We Offer

  • A dynamic and supportive work environment.
  • A long-term contract with opportunities for growth and development.
  • A casual dress code and a free breakfast.


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