Marketing Performance Analyst

2 months ago

London, Greater London, United Kingdom Gousto Full time

About Gousto

Gousto is a leading recipe box company that is revolutionizing the way people shop, cook, and eat food at home. We are on a mission to become the UK's most loved way to eat dinner, and for every meal to leave the planet better off.

Our Culture

We are a friendly and inclusive team that values diversity and equality. We believe in creating an environment where everyone can thrive and grow. Our guiding values - Dream, Deliver, and Care - show our commitment to innovation, ambition, and respect for our people.

The Role

We are seeking a highly skilled Digital Analyst to join our Activate tribe. As a Digital Analyst, you will be responsible for owning our marketing tagging, developing solutions and processes to ensure data quality and coverage. You will work closely with stakeholders across Marketing and Data to ensure tagging meets business requirements.

Key Responsibilities

  • Take ownership of our marketing tagging, developing solutions and processes to ensure data quality and coverage.
  • Implementation of Marketing tags, pixels through Google Tag Manager, developing the end-to-end solution.
  • Improve our current setup as well as providing ongoing maintenance.
  • Set up appropriate processes to minimise data quality issues.
  • Contribute to the optimisation of our overall data curation architecture (GTM, Snowplow).
  • Engage stakeholders across Marketing and Data to ensure tagging meets business requirements.
  • Keep up to date with industry best practices and bring these into Gousto.
  • Provide insights to the Acquisition team on opportunities to optimise marketing channel performance (LTV, attribution, incrementality) and on-site signup conversion.
  • Ad hoc investigation of anomalies and trends.
  • Creating dashboards to help scale our understanding of acquisition.
  • Support the Acquisition team to self-serve and be data-driven.

Requirements

  • Proficient in Javascript.
  • Proven Tagging Implementation Experience.
  • Previous experience working with paid performance and acquisition teams to analyse performance, with a focus on LTV, attribution, incrementality, and on-site conversion.
  • Solid understanding of the full spectrum of Digital Analytics, from tagging and tracking to creating reports and uncovering insights.
  • Expertise in tag management systems, preferably Google Tag Manager.
  • Proficiency in analysing and visualising data using web analytics tools. GA4 experience is desirable.
  • Demonstrated ability to deliver accurate and insightful analysis, contributing to commercial and marketing objectives.
  • Prior experience of consent management, knowledge of GDPR legislation, and strategies to handle data measurement loss in a cookieless context.
  • Self-starter with excellent project management skills.
  • Excellent interpersonal and communication skills, works well with diverse stakeholders and communicates effectively, even with non-technical colleagues.

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